Facebook campaigns in new engage+ UI

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Learning Objectives

After Reading the Article, you'd be able to:

  • Integrate Facebook Ad Account with Engage+

Facebook is one of the most scalable and popular ad platforms to reach customers. In addition to subscribed customers and new customer acquisition, It is a great alternative to reach DND and DNC customers.

Engage+ Facebook integration allows the user to post ads on Facebook to improve branding, recall and communicate announcements to the existing customer base to increase conversions.

Integrate Facebook Ad account with Engage+

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Facebook Ad Account

Facebook Ad Account is an entity that has audience lists, payment information, users and all digital assets associated with the brand. Ad Account also has a campaign management page to create and serve ads using assets associated with it. This is owned and managed by the brand.

The first step to running Facebook Campaigns through Engage+ is to integrate Ad Account. This can be done by following these steps:

  • Navigate to Settings > Account Integrations Section

  • Under the Facebook Ads section, click on Add Account details. Only one Ad Account can be integrated at a time with Engage+

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Facebook Business Manager Account

A Facebook business manager is a user account just like a personal Facebook account that is used to run ad campaigns. A user can have access to multiple Ad Accounts that are granted to him by the admins of each account. All the Ad Accounts that the user has access to and its associated assets will then be listed on his business manager account.

  • Enter the Ad Account Id to be integrated and also give a user-friendly name to the account. The Ad Account Id is a Numeric Id that can have 15-17 digits and is available on auser’s business manager account.
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Facebook Ad Campaign

Facebook Ad Campaign is similar to Engage+ campaign. It has an objective like “Traffic” which increases web traffic to a website or a page and “Reach” which serves ads to as many people as possible.

  • On confirmation, a request is sent to the Ad Account to allow Capillary to manage campaigns, view reports and manage Ad Account. The status of the account integration is Pending Approval.
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Facebook Ad Set

Facebook Ad Set is similar to Engage+ Message wherein it is created within the context of a Campaign. Each Ad Set has an Audience List attached to it, budget and optimization strategy.

  • A user who has access to the Ad Account has to approve this request on his Facebook business manager page to grant permission to Engage+. Once this access is granted, the account integration is completed and the same is reflected on the settings page.
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Facebook Ads

Facebook Ads is similar to Engage+ Creatives wherein it is created within the context of an Ad Set. Unlike Creatives on Engage+, an Ad Set can have multiple Ads associated with it. Each Ad has a Page through which Ads are displayed to users, the artwork, marketing copy/description and links to which web traffic has to be directed to in a few cases.

Use Cases

  • Link Engage+ with Facebook Ad Account of the brand to enable automated workflows from CRM to create Facebook Ads.

  • Use Engage+ to create a target list and publish the list to the brand’s Ad Account to which ads can be served through Facebook Campaigns.

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Facebook Page

Facebook Page is a page that is created on Facebook that can be used to post. Ads on Facebook are served as a post on a Page. Access to Pages is controlled by the Page admin who then grants it to users similar to Ad Accounts.

Updated 5 months ago