Customer

A customer is an individual who purchases goods/services, or subscribes to the organization’s newsletters. An organization refers to a store, business firm, hospital or restaurant.

Based on the registration status, customers are categorized into three types:

• Loyalty customers: Customers who have registered into the organization’s loyalty program
• Non-loyalty customers: Customers who have subscribed (mobile number or email id) to organization’s newsletter to receive campaign/transaction messages but not enrolled into the organization’s loyalty program
• Not-interested or anonymous customers: Customers who have neither enrolled in the loyalty program nor subscribed to the organization’s newsletter

The customer entity contains APIs related to registering customers into the loyalty program, managing loyalty accounts and updating subscription status of both registered and non-registered customers. It stores customer related information such as identifiers, profile details, custom field details, transactions, preferences, subscription details (mobile number/email id), tier details, points history and coupons history.

Customer APIs allow you to do the following -

• Register customers into your organization’s loyalty program
• Update loyalty customers’ profile information
• Update primary or secondary identifiers (mobile no, email id, or external id)
• Retrieve customer details of loyalty and non-loyalty customers
• Capture complaints and feedback of loyalty customers
• Add, update and retrieve customer preferences of loyalty customers
• Retrieve transactions of loyalty/non-loyalty customers

Response Codes

Success Codes

Error Codes