EMF Events are nothing but the different kinds of customer-level events present in loyalty workflows. For example, returnTransaction, pointsRedemption, etc... and all these are different kinds of EMF events in our systems.

Important note:

Now, brands will be able to create targets based on these EMF events. Now, unlike the normal targets, where the user has to make 3 API calls (target-group, period, and target) to create a single target, the EMF type of targets can be created using a single call by placing the entire information in the single call itself. It means the definition of all the keys will be the same except for the following:

targetEntity = "Event".
eventName = "name of the emf event".
1. This is a new key that will be present in the request body for the behavioral event type of targets.
2. As of today, we are only supporting the following:
  1. CustomerRegistration
  2. PointsRedemption
  3. ReturnBill
  4. PointsTransfer
targetType = "COUNT""VISIT". Only these 2 are supported for the EMF event type of targets.

👍
Note
For detailed information about our APIs and for hands-on testing, refer documentation in API overview and step-by-step guide on making your first API call in Make your first API call .

Example request

curl -L 'https://eu.api.capillarytech.com/v3/targetGroups' \
-H 'Content-Type: application/json' \
-H 'Cookie: _cfuvid=aidEostKQWmdskBHmh1pchvz2wSoA1O27JghNUFOpHw-1728306311172-0.0.1.1-604800000; _cfuvid=2ieM2eqBqFdNAAdfQMYR0zNvTd6WWmQxVVyU.OyFiEw-1728475108732-0.0.1.1-604800000; _cfuvid=JQzQDp1tI5lx9J72QHrdWbzIUei58DrcQraoBsLxiGg-1765866506186-0.0.1.1-604800000' \
-H 'Authorization: Basic 5OGM5ZmM2YjZlY2I2MmEy' \
-d '{
    "active": true,
    "fromDate": "2025-07-21T00:00:00.529Z",
    "name": "uatTargetGroup111",
    "preferredTillId": 75155297,
    "toDate": "2025-07-23T00:00:00.529Z",
    "trackingType": "DEFAULT",
    "totalPeriods": 2,
    "frequency": 1,
    "timeZoneName": "Asia/Kolkata",
    "recurringCycles": 1,
    "targetEvaluationType": "FIXED_CALENDAR_WINDOW",
    "targetCycleStartDate": "2025-07-21T00:00:00.529Z",
    "periods": [
        {
            "active": true,
            "description": "p1",
            "endDate": "2025-07-21T23:00:00.529Z",
            "periodStatus": "RUNNING",
            "refCode": "Cycle_1",
            "startDate": "2025-07-21T00:00:00.529Z"
        },
        {
            "active": true,
            "description": "p2",
            "endDate": "2025-07-23T00:00:00.529Z",
            "periodStatus": "NOT_STARTED",
            "refCode": "Cycle_2",
            "startDate": "2025-07-22T00:00:00.529Z"
        }
    ],
    "targets": [
        {
            "targetEntity": "EVENT",
            "targetType": "VISIT",
            "eventName": "CustomerRegistration",
            
            
            
            
            "defaultValues": [
                {
                    "defaultValue": "2"
                },
                {
                    "defaultValue": "3"
                }
            ],
            "targetMilestoneTriggers": [],
            "expression": "true",
            "expressionJson": "{\"arity\":\"literal\",\"value\":\"true\",\"type\":\"boolean:primitive\"}",
            "filters": [],
            "name": "uat_target_group_111",
            "enrolmentMethod": "TRANSACTION"
        }
    ]
}'

Prerequisites

Authentication: Basic/OAuth authentication
Default access group

Resource information


URI	v3/targetGroups
HTTP method	POST
Pagination	NA
Rate limit	NA
Batch support	NA

Request body parameters (that are related to target-group)

Parameter Name	Data Type	Description
`active`	Boolean	Indicates if the tracking is active or not.
`description`	String	A brief description of the target group.
`name`*	String	The name identifier for the target group. The character limit for the name is 200 characters.
`preferredTillId`	Number	Identifier for a preferred till.
`trackingType`	Enum	The type of tracking the milestone is created for. Supported values: - `Default` (single target tracking) - `Unified` (tracking multiple targets as a unit) - `Streak` (continuous achievement tracking) - `Capping` (points tracking with capping) - `Non continuous streak` (like streak but non-continuous).
`targetEvaluationType`	Enum	Strategy for evaluating targets. Supported values: - `FIXED_CALENDAR_WINDOW` - `CYCLIC_WINDOW` - `PERIOD_AGNOSTIC_WINDOW`
`totalPeriods`	Number	The total number of periods over which the tracking is evaluated.
`frequencyType`	Enum	Frequency of each cycle. Supported values: `Monthly`, `Quarterly`, `Half-yearly`, `Yearly`, `Weekly`, `Daily`, `CUSTOM`.
`frequency`	Number	The frequency count, relevant to the `frequencyType`.
`recurringCycles`	Number	The number of cycles for which the tracking recurs.
`periods`	Object	Array of period objects with: - `active` (Boolean) - `description` (String) - `endDate` (Date Time) - `periodStatus` (Enum: `RUNNING`, `UPCOMING`, `NOT_STARTED`) - `refCode` (String) - `startDate` (Date Time)
`targets`	Object	Array of target objects with: - `active` (Boolean) - `description` (String) - `expression` (String) - `expressionJson` (String) - `filters` (Object) - `entityType` (Enum: `STORE`, `ZONE`, `CONCEPT`) - `entityIds` (Array) - `name` (String) - `targetEntity` (Enum: `TRANSACTION`, `LINEITEM`, `EVENT`, `REWARDS`) - `eventName` (String) - `targetType`* (Enum: `VISIT`, `COUNT` [only supported for EMF event targets])
`extendedFieldInfo`	Object	Used when `targetType = SUM`. Includes: - `name` (String): Event to sum on - `aggregateFunction` (Enum: `SUM`) Note: Not applicable to EMF event type targets.
`defaultValues`	Object	Array of default value objects: - `defaultValue` (Integer)
`expression`	String	Condition (rule) to meet the target.
`expressionJson`	String	JSON expression for the condition to achieve the target.
`filters`	Object	Defines entity for applying expressions.
`entityType`	Enum	Entity type for the filters. Supported values: `STORE`, `ZONE`, `CONCEPT` Example: "Purchase shoes from ABC store" → `ABC store` is the entity.
`entityIds`	Array	Entity IDs to which the filter applies.
`periodStatus`	Enum	Milestone cycle status. Supported: `RUNNING`, `UPCOMING`, `NOT_STARTED`.
`targetEntity`	Enum	The KPI being tracked. Supported values: - `TRANSACTION`, `LINEITEM` (for transactional KPIs) - `EVENT` (for behavioral/EMF events) - `REWARDS` (for points-based tracking)
`eventName`	String	Behavioral event name that triggers the target (valid for behavioral/EMF events only).
`targetType`*	Enum	Target type. Supported for EMF: `VISIT`, `COUNT`
`defaultValue`	Integer	A default value used in target evaluation.
`refCode`	String	A reference code for the period.
`startDate`	Date Time	Start date and time of the period.
`endDate`	Date Time	End date and time of the period.

Request body parameters (that are related to target)

Parameter	Data Type	Description
`active`	Boolean	Indicates if the target is active.
`description`	String	A brief description of the target.
`expression`	String	A string representing the condition to meet the target.
`expressionJson`	JSON	A JSON expression that specifies the conditions required to achieve the target.
`filters`	Array	In this object, you can define the entity to which the specified expressions related to the target will be applied.
`- entityIds`	Array	The IDs of the entities to which the is filter applied on.
`- entityType`	Enum	The entity to which the specified expressions related to the target will be applied. For example: The user has to make a purchase of shoes from ABC store. Here, purchase of shoes is the expression and the entity is ABC store. Supported values: STORE, ZONE, CONCEPT.
`name*`	String	Name assigned to the target.
`targetEntity`	Enum	The KPI on which the target is tracked. Supported values: TRANSACTION, LINEITEM, EVENT, REWARDS. To track the transactional KPIs, use TRANSACTION and LINEITEM . To track the Behavioural events, use EVENT. To track the tracking based on rewards such as points, use REWARDS.
`enrolmentMethod`	Enum	The method of enrolment for the target. Supported values: TRANSACTION, IMPORT
`targetGroupId*`	Integer	ID of the target group.
`targetType*`	String	The type of target. Supported values: VISIT, and COUNT.
`defaultValues`	Array	An array of objects providing default values related to the target.
`- targetName`	String	Name of the target.
`- periodId`	Integer	Unique identifier for the period.
`- defaultValue`	Integer	A default value used in the target evaluation.
`extendedFieldInfo`	Object	Includes the details of the event attribute that needs to be tracked. This object is applicable only when targetType is SUM. Not applicable here.
`- name`	String	Event on which the sum calculation is performed. For example, the number of adding to cart events.
`- aggregateFunction`	String	The aggregate function checks whether the behavioral event is satisfied based on the sum. Supported values: SUM

Example response

{
    "data": {
        "id": 2804,
        "name": "uatTargetGroup111",
        "fromDate": "2025-07-21",
        "toDate": "2025-07-23",
        "active": true,
        "preferredTillId": 75155297,
        "periods": [
            {
                "id": 30866,
                "attribution": {
                    "createdOn": "2025-12-16T06:28:26.000+0000",
                    "createdOnISO": "2025-12-16T06:28:26Z",
                    "lastUpdatedOn": "2025-12-16T06:28:26.000+0000",
                    "lastUpdatedOnISO": "2025-12-16T06:28:26Z",
                    "lastUpdatedBy": {
                        "id": 75152721,
                        "code": "naman_doc",
                        "description": "",
                        "name": "naman",
                        "type": "TILL"
                    },
                    "createdBy": {
                        "id": 75152721,
                        "code": "naman_doc",
                        "description": "",
                        "name": "naman",
                        "type": "TILL"
                    }
                },
                "startDate": "2025-07-21",
                "endDate": "2025-07-21",
                "refCode": "Cycle_1",
                "periodStatus": "ENDED",
                "targetGroupId": 2804,
                "description": "p1",
                "active": true
            },
            {
                "id": 30867,
                "attribution": {
                    "createdOn": "2025-12-16T06:28:26.000+0000",
                    "createdOnISO": "2025-12-16T06:28:26Z",
                    "lastUpdatedOn": "2025-12-16T06:28:26.000+0000",
                    "lastUpdatedOnISO": "2025-12-16T06:28:26Z",
                    "lastUpdatedBy": {
                        "id": 75152721,
                        "code": "naman_doc",
                        "description": "",
                        "name": "naman",
                        "type": "TILL"
                    },
                    "createdBy": {
                        "id": 75152721,
                        "code": "naman_doc",
                        "description": "",
                        "name": "naman",
                        "type": "TILL"
                    }
                },
                "startDate": "2025-07-22",
                "endDate": "2025-07-23",
                "refCode": "Cycle_2",
                "periodStatus": "ENDED",
                "targetGroupId": 2804,
                "description": "p2",
                "active": true
            }
        ],
        "totalPeriods": 2,
        "targetEvaluationType": "FIXED_CALENDAR_WINDOW",
        "recurringCycles": 1,
        "frequency": 1,
        "targetCycleStartDate": "2025-07-21T00:00:00.000Z",
        "targetCycleEndDate": "2025-07-23T23:59:59.000Z",
        "targetCycleStartDateISO": "2025-07-21T00:00:00Z",
        "targetCycleEndDateISO": "2025-07-23T23:59:59Z",
        "trackingType": "DEFAULT",
        "targets": [
            {
                "id": 3063,
                "attribution": {
                    "createdOn": "2025-12-16T06:28:25.591+0000",
                    "createdOnISO": "2025-12-16T06:28:25Z",
                    "lastUpdatedOn": "2025-12-16T06:28:25.591+0000",
                    "lastUpdatedOnISO": "2025-12-16T06:28:25Z",
                    "lastUpdatedBy": {
                        "id": 75152721,
                        "code": "naman_doc",
                        "description": "",
                        "name": "naman",
                        "type": "TILL"
                    },
                    "createdBy": {
                        "id": 75152721,
                        "code": "naman_doc",
                        "description": "",
                        "name": "naman",
                        "type": "TILL"
                    }
                },
                "name": "uat_target_group_111",
                "emfRuleSetId": 126462616,
                "targetType": "VISIT",
                "targetEntity": "EVENT",
                "eventName": "CustomerRegistration",
                "targetGroupId": 2804,
                "active": true,
                "expression": "true",
                "expressionJson": "{\"arity\":\"literal\",\"value\":\"true\",\"type\":\"boolean:primitive\"}",
                "filters": [],
                "enrolmentMethod": "TRANSACTION",
                "defaultValues": [
                    {
                        "id": 127788,
                        "periodId": 30866,
                        "defaultValue": 2.000
                    },
                    {
                        "id": 127789,
                        "periodId": 30867,
                        "defaultValue": 3.000
                    }
                ],
                "targetPeriodDefaultValuesMap": {
                    "30866": {
                        "id": 127788,
                        "periodId": 30866,
                        "defaultValue": 2.000
                    },
                    "30867": {
                        "id": 127789,
                        "periodId": 30867,
                        "defaultValue": 3.000
                    }
                }
            }
        ],
        "leaderboardEnabled": false,
        "userCreated": false,
        "timeZoneName": "Asia/Kolkata"
    },
    "errors": null,
    "warnings": null
}

Response parameters (that are related to the target group)

Parameter Name	Data Type	Description
`active`	Boolean	Indicates if the tracking is active or not.
`description`	String	A brief description of the target group or period.
`name`*	String	The name identifier for the target group or target. Character limit: 200.
`preferredTillId`	Number	Identifier for a preferred till.
`trackingType`	String	Type of tracking. Supported values: - `Default` - `Unified` - `Streak` - `Capping`
`targetEvaluationType`	String	Target evaluation strategy. Supported values: - `FIXED_CALENDAR_WINDOW` - `CYCLIC_WINDOW` - `PERIOD_AGNOSTIC_WINDOW`
`totalPeriods`	Number	The total number of periods over which the tracking is evaluated.
`frequencyType`	Enum	Frequency of each cycle. Supported: `Monthly`, `Quarterly`, `Half-yearly`, `Yearly`, `Weekly`.
`frequency`	Number	Frequency count relevant to the `frequencyType`.
`recurringCycles`	Number	Number of cycles for recurring tracking.
`periods`	Object[]	Array of period objects with: - `active`, `description`, `endDate`, `periodStatus`, `refCode`, `startDate`.
`targets`	Object[]	Array of target objects with: - `active`, `description`, `expression`,`expressionJson`, `filters`,`entityType`, `entityIds`,`name`, `targetEntity`, `eventName`, `targetType`.
`extendedFieldInfo`	Object	Only for `targetType = EVENT_ATTRIBUTE`. Includes: - `name`, `aggregateFunction` (`SUM`)
`defaultValues`	Object[]	Default value objects: - `defaultValue`* (Integer)
`streaks`	Object[]	Streak objects: - `name`, `targetCountOfSequence` (Integer)

Response Body Parameter (that are related to Target)

Parameter	Data Type	Description
`active`	Boolean	Indicates if the target is active.
`description`	String	A brief description of the target.
`expression`	String	A string representing the condition to meet the target.
`expressionJson`	JSON	A JSON expression that specifies the conditions required to achieve the target.
`filters`	Array	In this object, you can define the entity to which the specified expressions related to the target will be applied.
`- entityIds`	Array	The IDs of the entities to which the is filter applied on.
`- entityType`	Enum	The entity to which the specified expressions related to the target will be applied. For example: The user has to make a purchase of shoes from ABC store. Here, purchase of shoes is the expression and the entity is ABC store. Supported values: STORE, ZONE, CONCEPT.
`name*`	String	Name assigned to the target.
`targetEntity`	Enum	The KPI on which the target is tracked. Supported values: TRANSACTION, LINEITEM, EVENT, REWARDS. To track the transactional KPIs, use TRANSACTION and LINEITEM . To track the Behavioural events, use EVENT. To track the tracking based on rewards such as points, use REWARDS.
`enrolmentMethod`	Enum	The method of enrolment for the target. Supported values: TRANSACTION, IMPORT
`targetGroupId*`	Integer	ID of the target group.
`targetType*`	String	The type of target. Supported values: VISIT, and COUNT.
`defaultValues`	Array	An array of objects providing default values related to the target.
`- targetName`	String	Name of the target.
`- periodId`	Integer	Unique identifier for the period.
`- defaultValue`	Integer	A default value used in the target evaluation.
`extendedFieldInfo`	Object	Includes the details of the event attribute that needs to be tracked. This object is applicable only when targetType is SUM. Not applicable here.
`- name`	String	Event on which the sum calculation is performed. For example, the number of adding to cart events.
`- aggregateFunction`	String	The aggregate function checks whether the behavioral event is satisfied based on the sum. Supported values: SUM

Response parameters (that are related to the target)

Parameter Name	Data Type	Description
`active`	Boolean	Indicates if the tracking is active or not.
`description`	String	A brief description of the target group.
`name`*	String	The name identifier for the target group. Character limit: 200.
`preferredTillId`	Number	Identifier for a preferred till.
`trackingType`	Enum	Type of tracking: - `Default` - `Unified` - `Streak` - `Capping` - `Non continuous streak`
`targetEvaluationType`	Enum	Evaluation strategy: - `FIXED_CALENDAR_WINDOW` - `CYCLIC_WINDOW` - `PERIOD_AGNOSTIC_WINDOW`
`totalPeriods`	Number	Total number of periods evaluated.
`frequencyType`	Enum	Cycle frequency. Supported values: `Monthly`, `Quarterly`, `Half-yearly`, `Yearly`, `Weekly`, `Daily`, `CUSTOM`.
`frequency`	Number	Frequency count relative to `frequencyType`.
`recurringCycles`	Number	Number of recurring cycles.
`periods`	Object	Array of period objects with: - `active`, `description`, `endDate`, `periodStatus`, `refCode`, `startDate`
`periodStatus`	Enum	Milestone cycle status: - `RUNNING`, `UPCOMING`, `NOT_STARTED`
`targets`	Object	Array of target objects with: - `active`, `description`, `expression`, `expressionJson`, `filters`, `entityType`, `entityIds`, `name`, `targetEntity`, `eventName`, `targetType`*
`targetType`*	Enum	Target type (only `VISIT`, `COUNT` supported for EMF event targets).
`extendedFieldInfo`	Object	Used if `targetType = SUM` (not for EMF targets). Includes: - `name`, `aggregateFunction` (`SUM`)
`defaultValues`	Object	Array of objects with: - `defaultValue` (Integer)
`expression`	String	Rule condition to meet the target.
`expressionJson`	String	JSON expression specifying the rule.
`filters`	Object	Entity definition to which the rule applies.
`entityType`	Enum	Entity context: `STORE`, `ZONE`, `CONCEPT`
`entityIds`	Array	Entity IDs to apply the filter.
`refCode`	String	Reference code for the period.
`startDate`	Date Time	Start date and time of the period.
`endDate`	Date Time	End date and time of the period.
`eventName`	String	Event name that triggers the target (behavioral/EMF).
`targetEntity`	Enum	KPI tracked: - `TRANSACTION`, `LINEITEM`, `EVENT`, `REWARDS`
`defaultValue`	Integer	Default value for target evaluation.

API error codes

Code	Description
310069	Target group name already exists
300004	Invalid input, check all values and ensure they are correct.
310008	Length of Target rule name cannot exceed 200