A lead is an individual interested in buying a product. Leads can be created for both loyalty and non-loyalty customers. This resource provides you the APIs to create, manage and fetch leads.

Following are the predefined enum values for type and status respectively.

Enums for type : SKU, CATEGORY, BRAND, CUSTOM (for custom types)
Enums for status : OPEN, WON, LOST, ON_HOLD, DELETED

Status Codes

Error Codes

Code	Description
92001	Lead not found
92002	Duplicate Lead Status
92003	Invalid Lead Status {0}
92004	Lead Reason not found with id {0}
92005	`followedUpOn` cannot be null
92006	`leadFor` cannot be null
92007	`userId` cannot be null
92008	No user found with the given userId {0}
92009	Invalid Lead Type
92010	`LeadId` cannot be null
92011	Customer Registration failed
92012	User Details cannot be empty
92013	Org Source cannot be null
92014	Invalid org source
92015	Invalid Id Type
92016	Invalid SKU {0}
92017	Invalid Brand {0}
92018	Invalid Category {0}
92019	Invalid lead owner {0}
92020	Invalid lead sub status {0}
92021	Lead sub status {0} already exists for status {1}
92022	Lead status cannot be empty
92023	Lead sub status cannot be empty
92024	Status change not allowed on closed leads
92025	Customer is not registered. Auto-registration is off