Create RCS content

Create an RCS template

Once RCS is configured for your brand, you can start with creating RCS message as mentioned in the following.

1. In the Content section, click Add creative.
2. Navigate to the RCS tab and click Create New

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If you want to duplicate an existing template instead of creating from scratch, navigate to Creatives > RCS tab > Navigate to the respective template > Click more options (...) > Click Duplicate.

3. In Creative name, enter a name for the template.
4. In Media, choose the desired media type.
   • None: To create a plain text message.
   • Image: To create an image message and upload the image from your local system or Gallery.

5. In Title, enter the title of the message if needed (supports up to 200 characters). You will see the title preview on the right side as you type.

6. In Text message, enter the message content. Insert dynamic text in the message wherever required using +Add labels. It supports up to 2000 characters. You can preview the message on the right-side as you type. You can also use Liquid language in the messages.

7. Check Buttons to add CTA option in the message. Set the Button text and Button link of the CTA accordingly. Currently, you can have only one CTA.

8. In SMS message, you can set the fallback message for customers who could not receive RCS message. Fallback message allows sending an SMS to customers who could not receive RCS. It could be because Google Communication App is not installed in their device, or using Non-Android phones like iPhone.

   • Use dynamic text in the message wherever required using +Add Labels.

   • For DLT enabled brands, you will see an option to Add SMS creative. Just choose an approved template. However, for this you need to log on to the _Karix _portal and upload the DLT template for your brand as currently Google does not support DLT Compliance configurations.

   • Click Preview to see how the SMS looks like and make necessary changes if required.

9. Click Done to save.

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• To edit an existing template, on the Creatives > RCS tab, navigate to the respective template and click Edit.
• To delete an existing template, on the Creatives > RCS tab > Navigate to the respective template > Click more options (...) > Click Delete.

Configure an RCS campaign

The steps involved in creating an RCS campaign is very similar to other types of campaigns except in _Content _and _Delivery _settings.

1. Create a campaign as mentioned Create a Campaign.
2. In Content, select an RCS template that you wish to add.

2. In Delivery settings, you can change the sender ID for Fallback SMS. RCS sender ID is selected by default. By default, it will have the default SMS sender ID configured for the brand.

View RCS reports

Message level report

To see the summary report

Open the campaign and navigate to the RCS message for which you want to see the performance report.

Currently, you can generate detailed report on RCS using Databricks Notebook. For this, you would need Org ID, campaign name, and the message name.

You can view two types of report:

1. RCS message level report
2. Campaign level report