Ever ghosted an app only to get a push that says, “We miss you 💔”?
Congratulations, you’ve just met mobile marketing’s most persistent player: Push Notifications. And its cooler, chattier cousin? In-App Messaging. One calls you back, the other talks while you’re there. Together, they’re the duo your app didn’t know it needed.
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And Capillary? We’re the ones helping your brand text back—strategically.
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- Precision Timing: Deliver the right message at the right moment based on real-time user behavior.
- Reusable Templates: Build and reuse push templates for quick campaign execution at scale.
- Personalized Content: Tailor each notification using user data, preferences, and past interactions.
- Rich Media Support: Add images, videos, and GIFs to make your messages pop—literally—on lock screens.
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Sending messages isn’t enough. Capillary’s dashboard helps you track and optimize performance in real time, while Xiaomi Push Amplification ensures delivery on tricky Android devices. The result? Push notifications can drive up to 88% boost in app engagement and 65% return in 30 days. That’s not just reach—it’s retention.
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This isn’t just theory. In 2018, Burger King nailed push marketing with a 1¢ Whopper offer—triggered only near McDonald’s. The result? 1.5M app downloads in 10 days. Smart targeting, perfect timing, and a bold twist—that’s push done right.
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But it can go wrong. Zepto’s hyper-personalized push about emergency contraceptives went viral for the wrong reasons, sparking backlash over privacy. Relevance without respect? Risky business.
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Imagine doing push and in-app messaging right—at scale, in real time, and with total respect for your users. That’s what Engage+ delivers through powerful SDKs and personalized journeys. Not just channels, but the fastest route from tap to action. Don’t believe us? Stay tuned for a case study that pushes the point home.
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See you in the inbox—and in the app,
Team Capillary
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