Because guessing isn’t a growth strategy.
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We’re no longer in the era of “spray and pray.” In Engage+, the Overall Performance Dashboard gives you a crystal-clear view of your campaign’s reach and returns — sliced by 7D, 1M, 3M, or 6M.
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From thinking maybe that SMS worked? to knowing exactly which WhatsApp message on Wednesday drove footfall, transactions, and sales down to the finest details.
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Key Metrics You Can Track (With Engage +)
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- Contacted Customers:
No more guesswork here! You’ll know exactly how many people received your campaign message. It’s all about clarity.
- Delivery Rate:
Did your messages land or get lost? This metric tells you exactly how many messages made it to your customers’ inboxes — with no fluff.
- Hit Rate:
The big question: who clicked and who bought? This metric shows you the percentage of people who not only opened your message but also made a purchase.
- Responder Sales:
How much revenue did your campaign bring in from responders? This shows exactly how much your campaign generated from the people who interacted.
- Incremental Sales:
Engage+ lets you calculate incremental sales by comparing how the test group stacked up against the control group. You’ll know exactly what moved the needle.
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What Happens When You Don’t Track It?
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Not every campaign ends in success — but every failure teaches us something valuable.
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Take Heinz, for example. In 2012, they launched a clever campaign in Germany with QR codes on ketchup bottles that let customers design their own label.
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However, by 2015, the domain linked to the QR code had expired and was acquired by an unrelated third party.
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As a result, scanning the QR code redirected customers to NSFW content. The result? A massive PR misstep and damage to brand trust — all because no one was watching what happened after launch.
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Creative campaigns are only as good as the tools that monitor them. If Heinz had real-time alerts, they could have detected and resolved this issue before it escalated into a crisis.
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Because the only thing worse than a campaign that didn’t work… is not knowing it didn’t until it’s too late. 🫠
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Waiting for results is so 2000. We’re in 2025 — and a recent report shows 30.55% say that data is crucial in determining the most effective marketing strategies.
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It’s clear, eyeballs are good, clicks are great, but transactions?
That’s the real mic drop. 🎤
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Reply to this email, and our Customer Success team will help you unlock every insight hiding in plain sight. 🔓
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May the data be ever in your favor,
Team Capillary
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