Profile : Current Customer
currentCustomer (Customer Profile)- Allows you to write conditions based on the properties of the customer who is currently performing the activity.
Attributes - Customer Identity
The below grouping of attributes is based on customer identity information.
| Attributes | Definition | Link |
|---|---|---|
| name | Customer’s Full Name. | Learn More |
| firstname | Customer’s First Name string. | Learn More |
| lastname | Customer’s Last Name. | Learn More |
| Customer's Email ID. | Learn More | |
| externalId | Customer's External ID. | Learn More |
| mobile | Mobile number of a customer. | Learn More |
| hasInstoreProfile | Checks if the current customer is registered and has an in-store Profile. | Learn More |
| hasWeChatProfile | Returns True, if the current customer has a WeChat Profile. | Learn More |
Attributes - Custom Field
The below grouping of attributes is based on custom fields created at the customer level.
| Attributes | Definition | Link |
|---|---|---|
| customFieldValueIncludes | Check if the customer has some custom field present with a value. | Learn More |
| customFieldValueExcludes | If the customer has some custom field present. | Learn More |
| customFieldValueExists | checks If the customer data has some custom field present. | Learn More |
Attributes - KPI based on Points
The below grouping of attributes is based on the Key Performance Indicators on customer's points.
| Attributes | Definition | Link |
|---|---|---|
| currentPoints | Customer's current redeemable points. | Learn More |
| initialCurrentPoints | Customer's current redeemable points before evaluating the event. | Learn More |
| currentAllPoints | The sum of all Points, redeemable as well as Promised Points. | Learn More |
| lifetimePoints | Total points earned by a customer from the date of registration. | Learn More |
| lifetimeAllPoints | The sum of lifetimePoints and lifetimeNonRedeemablePoints. | Learn More |
| initialLifetimePoints | Customer's lifetime redeemable points before the current event. | Learn More |
Attributes - KPI based on transaction data
The below grouping is done based on the Key Performance Indicators on the customer's transaction data.
| Attributes | Definition | Link |
|---|---|---|
| avgBasketSize | Returns the average number of line items present in a transaction. | Learn More |
| avgSpendPerVisit | This is the average amount a customer is spending on a transaction. | Learn More |
| numberOfTxns | Number of transactions since the registration date of the customer | Learn More |
| numberOfTxnsToday | Number of transactions made by a customer on the current day. | Learn More |
| numberOfVisits | Number of unique days when a customer made the transaction | Learn More |
| lifetimePurchase | Customer's purchases since start including current transaction's purchase | Learn More |
| InitialLifetimePurchase | Customer's purchase since start before current transaction's purchase | Learn More |
Attributes - Date
| Attribute | Definition | Link |
|---|---|---|
| joinDate | Registration date | Learn More |
Attributes - Slab Information
This grouping of attributes is done on the basis of Tier/Slab Information associated with the customer's loyalty.
| Attributes | Definition | Link |
|---|---|---|
| initialSlabName | Initial slab name of the Current Customer before evaluating an event. | Learn More |
| initialSlabNumber | Initial slab number of the Current Customer before evaluating an event. | Learn More |
| slabName | Customer’s current tier name. | Learn More |
| slabNumber | Current Customer slab number let's say 10, 1, 3, etc | Learn More |
Attributes - User Segment (EI)
This grouping of attributes is based on the User Segment (Cluster) creations over the customer's base by brands.
| Attributes | Definition | Link |
|---|---|---|
| clusterValueIncludes | Returns true, if a customer belongs to a particular cluster (segment). | Learn More |
| clusterValueExcludes | Returns true, if a customer does not belong to a particular cluster (segment). | Learn More |
Attribute - Other
| Attribute | Definition | Link |
|---|---|---|
| isLoyal | Checks if the current customer is registered in the brand's loyalty program. | Learn More |
Attribute - Customer status & label
Updated 4 months ago