Profile : Current Customer

currentCustomer (Customer Profile)- Allows you to write conditions based on the properties of the customer who is currently performing the activity.

Attributes - Customer Identity

The below grouping of attributes is based on customer identity information.

Attributes	Definition	Link
name	Customer’s Full Name.	Learn More
firstname	Customer’s First Name string.	Learn More
lastname	Customer’s Last Name.	Learn More
email	Customer's Email ID.	Learn More
externalId	Customer's External ID.	Learn More
mobile	Mobile number of a customer.	Learn More
hasInstoreProfile	Checks if the current customer is registered and has an in-store Profile.	Learn More
hasWeChatProfile	Returns True, if the current customer has a WeChat Profile.	Learn More

Attributes - Custom Field

The below grouping of attributes is based on custom fields created at the customer level.

Attributes	Definition	Link
customFieldValueIncludes	Check if the customer has some custom field present with a value.	Learn More
customFieldValueExcludes	If the customer has some custom field present.	Learn More
customFieldValueExists	checks If the customer data has some custom field present.	Learn More

Attributes - KPI based on Points

The below grouping of attributes is based on the Key Performance Indicators on customer's points.

Attributes	Definition	Link
currentPoints	Customer's current redeemable points.	Learn More
initialCurrentPoints	Customer's current redeemable points before evaluating the event.	Learn More
currentAllPoints	The sum of all Points, redeemable as well as Promised Points.	Learn More
lifetimePoints	Total points earned by a customer from the date of registration.	Learn More
lifetimeAllPoints	The sum of lifetimePoints and lifetimeNonRedeemablePoints.	Learn More
initialLifetimePoints	Customer's lifetime redeemable points before the current event.	Learn More

Attributes - KPI based on transaction data

The below grouping is done based on the Key Performance Indicators on the customer's transaction data.

Attributes	Definition	Link
avgBasketSize	Returns the average number of line items present in a transaction.	Learn More
avgSpendPerVisit	This is the average amount a customer is spending on a transaction.	Learn More
numberOfTxns	Number of transactions since the registration date of the customer	Learn More
numberOfTxnsToday	Number of transactions made by a customer on the current day.	Learn More
numberOfVisits	Number of unique days when a customer made the transaction	Learn More
lifetimePurchase	Customer's purchases since start including current transaction's purchase	Learn More
InitialLifetimePurchase	Customer's purchase since start before current transaction's purchase	Learn More

Attributes - Date

Attribute	Definition	Link
joinDate	Registration date	Learn More

Attributes - Tracker based

Attribute	Definition
trackerValueBeforeEvent	Gets the tracker value of a customer excluding the current event. Can be used in any set of the workflows, and can be used in loyalty promotions also. Trackers that are created based on alternate currencies will only work with this profile, as those tracker won't be visible in tracker/points-tracker sets. E.g.:*currentCustomer.trackerValueBeforeEvent("Tracker name", "Case name")><=X
trackerValueCurrentEvent	Gets the tracker value of a customer including the changes that happened during the current event (until the previous set). Can be used in any set of the workflows (evaluation set, end set), and can be used in loyalty promotions also. Trackers that are created based on alternate currencies will only work with this profile, as those tracker won't be visible in tracker/points-tracker sets. E.g.:*currentCustomer.trackerValueCurrentEvent("Tracker name", "Case name")><=X

Attribute

Definition

trackerValueBeforeEvent

Gets the tracker value of a customer excluding the current event. Can be used in any set of the workflows, and can be used in loyalty promotions also.

Trackers that are created based on alternate currencies will only work with this profile, as those tracker won't be visible in tracker/points-tracker sets.

*E.g.:**currentCustomer.trackerValueBeforeEvent("Tracker name", "Case name")><=X

trackerValueCurrentEvent

Gets the tracker value of a customer including the changes that happened during the current event (until the previous set). Can be used in any set of the workflows (evaluation set, end set), and can be used in loyalty promotions also.

Trackers that are created based on alternate currencies will only work with this profile, as those tracker won't be visible in tracker/points-tracker sets.

*E.g.:**currentCustomer.trackerValueCurrentEvent("Tracker name", "Case name")><=X

Attributes - Slab Information

This grouping of attributes is done on the basis of Tier/Slab Information associated with the customer's loyalty.

Attributes	Definition	Link
initialSlabName	Initial slab name of the Current Customer before evaluating an event.	Learn More
initialSlabNumber	Initial slab number of the Current Customer before evaluating an event.	Learn More
slabName	Customer’s current tier name.	Learn More
slabNumber	Current Customer slab number let's say 10, 1, 3, etc	Learn More

Attributes - User Segment (EI)

This grouping of attributes is based on the User Segment (Cluster) creations over the customer's base by brands.

Attributes	Definition	Link
clusterValueIncludes	Returns true, if a customer belongs to a particular cluster (segment).	Learn More
clusterValueExcludes	Returns true, if a customer does not belong to a particular cluster (segment).	Learn More

Attribute - Other

Attribute	Definition	Link
isLoyal	Checks if the current customer is registered in the brand's loyalty program.	Learn More

Attribute - Customer status & label

Attribute	Definition	Link
customerStatus	When one wants to write rules based on the staus of the customer	Link
customerStatusLabel	When one wants to write rules based on the label of the customer	Link

Attribute - Milestones & Streaks

Attribute	Definition	Link
avgTargetAchieved(targetName)	Returns the average of the target value achieved by the customer across the cycles of the milestone (target).	Link
targetAchievedInPeriod(targetName, periodRefCode)	Returns the target value achieved by the customer in a specific cycle/period of a particular milestone. `periodRefCode` is the name of the cycle, not the cycle ID.	Link
isStreakAchieved(streakName)	Returns a true/false value indicating whether a user has achieved a specific streak level. Assume there is a streak (ABC) with two levels in it (ABC_1, ABC_2). This will indicate whether the customer has achieved the specific level or not.	Link
streakCurrentValue(streakName)	Returns the current streak value of the customer (instead of a simple true/false) for a specific streak level.	Link
targetsAchievedForUnified(unifiedTargetGroupName, periodRefCode)	Returns the number of targets achieved by the user in a specific cycle/period of a specific unified target. Assume there is a unified target (ABC) that contains three targets (A, B, C) which the user has to achieve. This will return the number of targets achieved by the user in a cycle of ABC.	Link
targetAchievedInCurrentPeriod(targetName)	Returns the target value achieved by the customer during the current cycle. Only target name is required here and there's no need to specify the cycle's refCode. If there is no current cycle, the return value will be 0.	Link
targetsAchievedForUnifiedInCurrentPeriod(unifiedTargetGroupName)	Returns the number of targets achieved by the user during the current cycle of a specific unified target. Only target name is required here and there's no need to specify the cycle's refCode If there is no current cycle, the return value will be 0.	Link

Attributes - Customer Subscription Status

The below grouping of attributes is based on customer's subscription status for various communication channels.

Attribute	Definition	Link
currentCustomer.isSubscribedToChannel("ChannelName")	Checks if the customer is subscribed to a specfic communication channel.	Link

Updated 2 days ago