When your campaign goes off the rails faster than you can say “viral”, you know it's time to take control.
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In 2018, Domino’s Russia promised 100 free pizzas a year for 100 years to anyone who tattooed their logo and posted it online. The campaign went viral—too viral. A flood of tattoos (and looming pizza debt) forced them to shut it down in just five days.
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The lesson? Without smart personalization and real-time control, even the most exciting campaigns can spiral fast.
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📈 How Engage+ Keeps You in Control:
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- Smart Personalization: Personalize content in real time based on each customer’s preferences, behavior, and purchase history. No blanket viral blasts—just sharp, relevant messages that land right. Unlike Domino’s all-in pizza stunt, smart segmentation keeps your campaign exciting without turning into a logistical nightmare.
- Real-Time Control: Monitor campaign performance live across channels. Tweak messages, shift targeting, or cap participation on the fly—before things get out of hand (or end in 100 years of pizza debt).
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Now that you’ve mastered the art of personalization and control, the next step is meeting your audience exactly where they want to be engaged, without being that brand that’s always in your face.
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Here’s how Engage+ helps you expand your reach and target the right customers on the right platforms.
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With Engage+, you can plan boldly, personalize smartly because great campaigns deserve more than just a leap of faith.
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Let’s make your next campaign one for the books.
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Reply to this email, and our Customer Success team will help you take control of your next campaign — no tattoos required.
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Catch you at the control center!
Team Capillary Updated about 5 hours ago
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