Introduction to Offers

Overview

The Offer Management System (CMS) is a central repository for managing global coupons. You can create coupons in one place and use them across various services—whether internal services like campaigns and loyalty programs or external services through third-party integrations. Once one service utilises an offer, it becomes unavailable to others. This tool is solely for creating offers with coupon codes; you will need to use other services to send the coupon codes to customers

Key features of CMS:

• Personalised Coupons: Create customised coupons tailored to specific needs.
• Expiry Settings: Set coupon expiry either on a fixed date or based on the validity of a targeted campaign.
• Association: Link coupons to specific products or organisational units (OUs).
• Coupon Generation: Choose to generate coupon codes automatically or upload them manually.
• Customer Targeting: Associate coupons with particular sets of customers.
• Discount Types: Create either percentage-based or flat discount coupons.
• Issuance Limits: Limit the number of coupons issued per customer or promotion.
• Redemption Restrictions: Restrict coupon use based on parameters such as transaction amount, date, and time.
• Expiry Notifications: Automate reminders and notifications for expiring coupons.
• Dashboard: Access a dashboard to view coupon details including creation and expiry dates, usage by different services (e.g., Loyalty, Outbound, Timeline), and redemption counts.
• Performance Tracking: Monitor coupon performance and redemption rates to refine marketing strategies.

Types Of Offer

Fixed amount: This will allow the user to avail of the mentioned discount amount on any selected product.
Percentage-based: This will allow the user to avail mentioned discount percentage on any selected product.