Cart Promotions

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Hi there,

There’s a big gap in customer engagement right now. A gap right at the moment of truth: the final cart before purchase.

With Capillary’s cart promotions, you can change that. Get your cart to directly speak to your customers. With customizable and creative incentives created and auto-applied, you can help increase basket size and conversions. No other engagement brings a revenue impact as direct as cart promotions.

Valid both in your e-commerce and instore purchases, these promotions could look like:

  • Cart value based offers: Done to increase basket size, value-based offers look like offering discounts on minimum purchase values.

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  • Bundling-based offers: These promotions can help you test new products, upsell or cross-sell different products. The additional discounts help nudge customers into buying more.

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  • Product/brand based offers : Such promotions help push sales for specific product variants or brands (in an aggregate set up).

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  • Buy X get Y free offers: These promotions are an incredible way to delight customers, create product awareness and to build relationships with your partners.

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  • Loyalty-based offers:Linked directly to existing customer data, these ecommerce or POS promotions can directly be applied to the cart based on loyalty tiers, status and maturity. They are a great way to hyper-personalize the shopping experience for each customer.

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To catch and retain customer attention, you need to react smart and fast. With cart promotions you can make a direct business impact and start increasing conversions, sales and basket sizes. Reach out to your Capillary Partner to discover more.

Helping you grow,

Product Team,

Capillary

Date: 06 SEPTEMBER 2022