Create favorable customer habits with infinte loops

Hi there,

What if your most desired outcome from your customer could be made into a habit? Habits are regular behaviors or practices embedded into our routines that are tough to stop. Today, we’ll explore how Capillary uses psychology to encourage favorable habits our customers can engage in.

The most effective habit loop framework follows:

A Cue

This is what triggers or kick-starts your habitual behavior. In the context of loyalty and engagement, this could look like registering for a loyalty program, liking a product, or beginning to book a flight. 

A Routine`

This is the habitual behavior we want to encourage. Based on strategic goals, this could look like purchases, repeat transactions, product reviews, and referrals.

A Reward

This is what the behaviour does for you, like making dopamine or unmaking stress. This can be done to delight and reward customer behaviour through coupons, points, cash-back, special privileges, and more.

With infinite incentive loops, Capillary takes habit-building one step further. These loops are designed to keep customers re-purchasing infinitely within these habit loops with rewards that can only be redeemable by re-enacting habits we want them to build.

Helping you build delightful customer journeys,

Team Capillary