Points strategy

Points strategy is created under the Loyalty+ program. Under Engage+, you can only allocate the existing points strategy to a campaign message. This can be added to a campaign message only through the message creation method. To know more about message creation, refer to the Create message flow.

To add a points strategy, refer to the following.

1. Under add incentive, click Points Strategy.
2. Select the points allocation method from the following.

• Select a loyalty program from column 1.
• Select an allocation method and points expiry from columns 2 and column 3.

3. Click Done.

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• Point issue strategy: Points issue lets you select different point awards for different customers.
• Points expiry strategy: Points Expiry helps in bringing customers back to your stores to redeem their points before expiry. Therefore, keep customers engaged with stores.
• Loyalty program: Customer enrollment and engagement program to incentivize customers with points based on their activities.
• To know more about points creation, allocation, and redemption strategy, see Loyalty+.