CRM Ads

Hi there,

Did you know: Omnichannel customers purchase up to 70% more often than their offline-only peers. -Mckinsey

If you’re reading this mail, this is great news for you. Chances are you’ve already got at least 3 channels covered with Capillary: in-store, email and SMS. Yet these are channels that your customers have to come to. Why not find them where they already are to boost your reach, engagement and retention?

Social media ads ROI

Social media engagement gives customers access to a platform of content, deals, and community-based interactions that is constantly expanding. To brands, it gives the opportunity to use rich media and dynamic messaging for greater engagement. It’s the playground for building engaging and rewarding relationships.

Here’s how you can boost ROI with social media & Capillary’s Engage+

1. Increase retention with social media

Chances of repeat buyers making transactions is 3.75X higher than targeting any new buyers. Reaching your customers on FB, Instagram and partner networks helps bypass DND and inactive SMS or email contacts. Since CRM Ads are not limited to opt-ins, you can reach a greater audience.

Capillary suggests: Create campaigns with an experiential hook and gratification of an additional accessory gift on minimum purchase amounts.

2. Maximum ROI with personalized communication

When the right set of users are targeted with the right content, it can increase your success ratio by 3X. The biggest benefit of Capillary’s social media ads is complex segmentation based on historic CRM data.

Capillary suggests: Use this to run personalized campaigns based on CRM stages, upcoming events, last purchases, seasons, etc.

3. Seamless omnichannel campaign setup

With Capillary’s creative studio, you can set up multiple campaigns simultaneously–emails, SMS, WhatsApp and social media ads. Since all customer data is already housed in Capillary, relevant segment-based data is pushed to your social media accounts automatically. This means you can set up and run end-to-end campaigns from within Capillary.

4. Campaign Conversion tracking

As loyalty leaders, Capillary is integrated with POS and ecommerce for all brands. This gives you the upper hand to track the real-time performance of your ads not just online, but also in-store. It’s the most sought after feature for ROI and report-conscious marketers.

Let’s help you reach your customers everywhere they are. Talk to your Capillary partner to begin your omnichannel success journey.

Helping you with increased focus,

Product Team,

Capillary