Supported Labels across Engage+
Labels are dynamic tags used to personalize the message content used in the respective communication channel. These tags allow you to insert specific information, such as a recipient's name, store name, or other relevant details, into the message.
| Label | Description |
|---|---|
| Store | Name of the branch or outlet of the organization. |
| -Registered Store | The store where the customer originally registered. |
| -- Name | The name of the registered store where the customer originally registered. |
| -Last transacted Store | The most recent store where the customer made a purchase. |
| -- Name | The name of the last transacted store where the customer made the transaction. |
| Customer | The full name of the customer. Example- Tom Johnson |
| -First Name | The customer’s first name, used for personalization. Example- Tom |
| -Last Name | The customer’s last name. Example- Johnson |
| -First name (capitalized) | The customer’s first name capitalized. Example- TOM |
| -Last name (capitalized) | The customer’s last name capitalized. Example- JOHNSON |
| -Full name (capitalized) | Full name of the customer with proper capitalization. Example - TOM JOHNSON |
| -Loyalty Points | Current available loyalty points of the customer. |
| -Loyalty Points Floor | Rounds loyalty points down to the nearest whole number. |
| -Loyalty Points Value | Monetary equivalent of the loyalty points. |
| -Loyalty Points Value Floor | Rounded value of loyalty points in currency. |
| -Slab Name | Name of the tier or slab assigned to the customer. For example - Loyalty tier |
| -Lifetime Purchases | Total purchase value made by the customer to date. |
| -Lifetime Points | Total loyalty points earned by the customer over time. |
| -Customer Email | Email address of the customer. |
| -Customer Mobile | Mobile number of the customer. |
| -User Id AES | Unique encrypted identifier of the customer. |
| Promotion Points | Points awarded as part of a promotion. |
| -Points Expiry Date | Date when the customer’s loyalty points will expire. |
| -- mm/dd/yyyy | The date (in the specified format) on which the promotion points expire. Date format: month/day/year. For example- 12/02/2025 |
| -- dd/mm/yyyy | The date (in the specified format) on which the promotion points expire. Date format: day/month/year. For example- 12/12/2025 |
| -- yyyy-mm-dd | The date (in the specified format) on which the promotion points expire. Date format: year-month-day. For example- 2025-12-20 |
| -- mm/dd/yy | The date (in the specified format) on which the promotion points expire. Date format: month/day/two-digit year. For example-12/12/25 |
| -- dd Mon yyyy | The date (in the specified format) on which the promotion points expire. Date format: day abbreviated month year. For example-12 Dec 2025 |
| -- Day, Mon dd, yy | The date (in the specified format) on which the promotion points expire. Date format: weekday, abbreviated month day, two-digit year. For example- Monday, Dec 02, 25 |
| -- dd.mm.yy | The date (in the specified format) on which the promotion points expire. Date format: day.month.year (two-digit). For example- 02.12.25 |
| -- dd Mon | The date (in the specified format) on which the promotion points expire. Date format: day abbreviated month. For example- 02 Dec |
| -Number of points floor | Rounds numbers by removing the decimal points after the whole number. For example, 225.12 points will round to 225. |
| -Points issued on action | Points awarded to the customer by this specific Issue Currency action. |
| -Points issued on event | Total points awarded to the customer across all sources (regular and loyalty promotions) during this event. |
| -Points issued from promotion | Total points awarded to the customer through loyalty promotions during this event. |
| -Points issued from benefit | Total points awarded to the customer through program benefits during this event. |
| Alternate Currency | Labels for non-standard currencies configured for your organisation (for example, stars or coins). The currency name in the label reflects the configured currency identifier. |
| -{Currency name} currency issued on action | Amount of the alternate currency issued by this specific Issue Currency action. |
| -{Currency name} currency issued on event | Total amount of the alternate currency issued across all sources during this event. |
| -{Currency name} currency issued from promotion | Total amount of the alternate currency issued through loyalty promotions during this event. |
| -{Currency name} currency issued from benefit | Total amount of the alternate currency issued through program benefits during this event. |
| Unsubscribe | Provides customers with a clear and easy way to opt out of future communications. |
| Coupons | List of active coupon codes available to the customer. |
| -Voucher | Specific voucher assigned to the customer. |
| -Coupon Expiry Date | Expiry date of the customer’s coupon. |
| --- mm/dd/yy | The date (in the specified format) until which the coupon remains valid. Date format: month/day/two-digit year. For Example - 12/12/25 |
| --- dd Mon yyyy | The date (in the specified format) until which the coupon remains valid. Date format: day abbreviated month year. For Example - 12 Dec 2025 |
| -- Voucher Validity | Validity period of the voucher. |
| --- Day, Mon dd, yy | The date (in the specified format) until which the coupon remains valid. Date format: weekday, abbreviated month day, two-digit year. For Example - Monday, Dec 12, 25 |
| --- dd.mm.yy | The date (in the specified format) until which the coupon remains valid. Date format: day.month.year (two-digit). For Example - 12.02.25 |
| --- dd Mon | The date (in the specified format) until which the coupon remains valid. Date format: day abbreviated month. For Example - 12 Dec |
| Coupon Start Date | Start date when the coupon becomes valid. |
| -- mm/dd/yyyy | The start date (in the specified format) when the coupon becomes valid. Date format: month/day/year. For example: 12/02/2025 |
| -- dd/mm/yyyy | The start date (in the specified format) when the coupon becomes valid. Date format: day/month/year. For example: 02/12/25 |
| -- yyyy-mm-dd | The start date (in the specified format) when the coupon becomes valid. Date format: year-month-day. For example: 2025-02-12 |
| -- mm/dd/yy | The start date (in the specified format) when the coupon becomes valid. Date format: month/day/two-digit year. For example: 12/02/25 |
| -- dd Mon yyyy | The start date (in the specified format) when the coupon becomes valid. Date format: day abbreviated month year. For example: 02 Dec 2025 |
| -- Day, Mon dd, yy | The start date (in the specified format) when the coupon becomes valid. Date format: weekday, abbreviated month day, two-digit year. For example: Monday, Dec 02, 25 |
| -- dd.mm.yy | The start date (in the specified format) when the coupon becomes valid. Date format: day.month.year (two-digit). For example: 02.12.25 |
| -- dd Mon | The start date (in the specified format) when the coupon becomes valid. Date format: day abbreviated month. For example: 02 Dec |
| -Bulk voucher code | Comma-separated list of all coupon codes issued in bulk by this action. |
| -Number of vouchers issued | Total number of coupons issued by this action. |
| Badge | Information about badges earned by the customer through a loyalty promotion or workflow. |
| -Badge expiry date | Date when the issued badge expires. |
| -- mm/dd/yyyy | The badge expiry date in month/day/year format. For example: 12/02/2025 |
| -- dd/mm/yyyy | The badge expiry date in day/month/year format. For example: 02/12/2025 |
| -- yyyy-mm-dd | The badge expiry date in year-month-day format. For example: 2025-12-02 |
| -- mm/dd/yy | The badge expiry date in month/day/two-digit year format. For example: 12/02/25 |
| -- dd Mon yyyy | The badge expiry date in day abbreviated-month year format. For example: 02 Dec 2025 |
| -- Day, Mon dd, yy | The badge expiry date in weekday, abbreviated-month day, two-digit year format. For example: Monday, Dec 02, 25 |
| -- dd.mm.yy | The badge expiry date in day.month.two-digit year format. For example: 02.12.25 |
| -- dd Mon | The badge expiry date in day abbreviated-month format. For example: 02 Dec |
| -Days until badge expiry | Number of days remaining until the issued badge expires. |
| Rewards | Information about catalog rewards issued to the customer through a loyalty promotion or workflow. |
| -Number of rewards issued | Total number of catalog rewards issued to the customer by this action. |
| Dynamic Dates | Auto-fills a date based on the number of days you enter . |
| -mm/dd/yyyy | Auto fills a date (in the specified format) based on the number of days you enter. Date format: month/day/year. For example: 12/02/2025 |
| -dd/mm/yyyy | Auto fills a date (in the specified format) based on the number of days you enter. Date format: day/month/year. For example: 02/12/2025 |
| -yyyy-mm-dd | Auto fills a date (in the specified format) based on the number of days you enter. Date format: year-month-day. For example: 2025-12-02 |
| -mm/dd/yy | Auto fills a date (in the specified format) based on the number of days you enter. Date format: month/day/two-digit year. For example: 12/02/25 |
| -dd Mon yyyy | Auto fills a date (in the specified format) based on the number of days you enter. Date format: day abbreviated month year. For example: 02 Dec 2025 |
| -Day, Mon dd, yy | Auto fills a date (in the specified format) based on the number of days you enter. Date format: weekday, abbreviated month day, two-digit year. For example: Monday, Dec 02, 25 |
| -dd.mm.yy | Auto fills a date (in the specified format) based on the number of days you enter. Date format: day.month.year (two-digit). For example: 02.12.25 |
| -dd Mon | Auto fills a date (in the specified format) based on the number of days you enter. Date format: day abbreviated month. For example: 02 12 |
| Slab Expiring On | Date when the customer’s current slab/tier will expire. |
| -mm/dd/yyyy | The Date (in the specified format) when the customer’s current slab/tier will expire. Date format: month/day/year. For example: 12/02/2025 |
| -dd/mm/yyyy | The Date (in the specified format) when the customer’s current slab/tier will expire. Date format: day/month/year. For example: 02/122025 |
| -yyyy-mm-dd | The Date (in the specified format) when the customer’s current slab/tier will expire. Date format: year-month-day. For example: 2025-12-02 |
| -mm/dd/yy | The Date (in the specified format) when the customer’s current slab/tier will expire. Date format: month/day/two-digit year. For example: 12/02/25 |
| -dd Mon yyyy | The Date (in the specified format) when the customer’s current slab/tier will expire. Date format: day abbreviated month year. For example: 02 Dec 2025 |
| -Day, Mon dd, yy | The Date (in the specified format) when the customer’s current slab/tier will expire. Date format: weekday, abbreviated month day, two-digit year. For example: Monday, Dec 02, 25 |
| -dd.mm.yy | The Date (in the specified format) when the customer’s current slab/tier will expire. Date format: day.month.year (two-digit). For example: 02.12.25 |
| -dd Mon | The Date (in the specified format) when the customer’s current slab/tier will expire. Date format: day abbreviated month. For example: 02 Dec |
| Gap to renew | Remaining visits, points, or purchases needed to retain loyalty benefits. |
| -Gap to renew visits | Number of visits remaining to retain slab/loyalty benefits. |
| -Gap to renew tracker | Tracking metric for renewal calculations. |
| -Gap to renew current visits value | Current count of visits considered for renewal. |
| -Gap to renew tracker value | Current value in tracker for renewal. |
| -Gap to renew points | Points required to renew the slab. |
| -Gap to renew purchase | Purchase value required to renew slab. |
| -Gap to renew current points value | Current points considered in renewal calculation. |
| -Gap to renew current purchase value | Current purchase value considered in renewal calculation. |
| Gap to upgrade | Days or points remaining for a customer to upgrade their tier/slab. |
| -Gap to upgrade lifetime points | Lifetime points required to upgrade tier. |
| -Gap to upgrade lifetime purchase | Lifetime purchase value required to upgrade tier. |
| -Gap to upgrade tracker | Tracker metric for upgrade calculation. |
| -Gap to upgrade customer points | Customer points considered for upgrade. |
| -Gap to upgrade tracker value | Tracker value used in upgrade calculation. |
| Offer Name | Name of the offer being sent to the customer. |
| Points Expiry Tags | Date when the customer’s loyalty points will expire. |
| -Loyalty Points Expiry | Date when the customer’s loyalty points will expire. |
| -Regular Points Expiring on 7th Day | Loyalty points expiring in 7 days. |
| -Regular Points Expiring on 15th Day | Loyalty points expiring in 15 days. |
| -Regular Points Expiring on 30th Day | Loyalty points expiring in 30 days. |
| -Regular Points Expiring by Month End | Loyalty points expiring by the end of the month. |
| -Currency Value of Regular Points Expiring by Month End | Monetary value of points expiring by month end. |
| -Loyalty & Promotional Points Expiry | Combined expiry date of loyalty and promotional points. |
| -Points Expiring on 7th Day | Total points expiring in 7 days. |
| -Points Expiring on 15th Day | Total points expiring in 15 days. |
| -Points Expiring on 30th Day | Total points expiring in 30 days. |
| -Points Expiring by Month End | Total points expiring by month end. |
| -Currency Value of Points Expiring by Month End | Monetary value of points expiring by month end. |
| Gift Voucher | Gift voucher assigned to the customer. |
| -Gift voucher expiry date | Expiry date of the assigned gift voucher. |
| -- mm/dd/yyyy | The date (in specified format) when the assigned gift voucher will expire. Date format: month/day/year. For example: 12/02/2025 |
| -- dd/mm/yyyy | The date (in specified format) when the assigned gift voucher will expire. Date format: day/month/year. For example: 02/12/2025 |
| -- yyyy-mm-dd | The date (in specified format) when the assigned gift voucher will expire. Date format: year-month-day. For example: 2025-12-02 |
| -- mm/dd/yy | The date (in specified format) when the assigned gift voucher will expire. Date format: month/day/two-digit year. For example: 12/02/25 |
| -- dd Mon yyyy | The date (in specified format) when the assigned gift voucher will expire. Date format: day abbreviated month year. For example: 02 Dec 2025 |
| -- Day, Mon dd, yy | The date (in specified format) when the assigned gift voucher will expire. Date format: weekday, abbreviated month day, two-digit year. For example: Monday, Dec 02, 25 |
| -- dd.mm.yy | The date (in specified format) when the assigned gift voucher will expire. Date format: day.month.year (two-digit). For example: 02.12.25 |
| -- dd Mon | The date (in specified format) when the assigned gift voucher will expire. Date format: day abbreviated month. For example: 02 Dec |
| Badge | Badge earned by the customer. |
| -Badge Expiry Date | Date when the earned badge will expire. |
| -- mm/dd/yyyy | The Date (in specified format) when the earned badge will expire. Date format: month/day/year. For example: 12/02/2025 |
| -- dd/mm/yyyy | The Date (in specified format) when the earned badge will expire. Date format: day/month/year. For example: 02/12/2025 |
| -- yyyy-mm-dd | The Date (in specified format) when the earned badge will expire. Date format: year-month-day. For example: 2025-12-02 |
| -- mm/dd/yyyy | The Date (in specified format) when the earned badge will expire. Date format: month/day/year. For example: 12/02/2025 |
| -- dd Mon yyyy | The Date (in specified format) when the earned badge will expire. Date format: day abbreviated month year. For example: 02 Dec 2025 |
| -- Day, Mon dd, yy | The Date (in specified format) when the earned badge will expire. Date format: weekday, abbreviated month day, two-digit year. For example: Monday, Dec 02, 25 |
| -- dd.mm.yy | The Date (in specified format) when the earned badge will expire. Date format: day.month.year (two-digit). For example: 02.12.25 |
| -- dd Mon yyyy | The Date (in specified format) when the earned badge will expire. Date format: day abbreviated month year For example: 02 Dec 2025 |
| -Badge Issue Expiry Date | Expiry date based on when the badge was issued. |
| -- mm/dd/yyyy | The Date (in specified format) when the badge issued to the customer will expire. Date format: month/day/year. For example: 12/02/2025 |
| -- dd/mm/yyyy | The Date (in specified format) when the badge issued to the customer will expire. Date format: day/month/year. For example: 02/12/2025 |
| -- yyyy-mm-dd | The Date (in specified format) when the badge issued to the customer will expire. Date format: year-month-day. For example: 2025-12-02 |
| -- mm/dd/yyyy | The Date (in specified format) when the badge issued to the customer will expire. Date format: month/day/year. For example: 12/02/2025 |
| -- dd Mon yyyy | The Date (in specified format) when the badge issued to the customer will expire. Date format: day abbreviated month year. For example: 02 Dec 2025 |
| -- Day, Mon dd, yy | The Date (in specified format) when the badge issued to the customer will expire. Date format: weekday, abbreviated month day, two-digit year. For example: Monday, Dec 02, 25 |
| -- dd.mm.yy | The Date (in specified format) when the badge issued to the customer will expire. Date format: day.month.year (two-digit). For example: 02.12.2025 |
| -- dd Mon yyyy | The Date (in specified format) when the badge issued to the customer will expire. Date format: day abbreviated month year. For example: 02 Dec 2025 |
| -Days Until Expiry | Number of days left before a point, voucher, or badge expires. |
| -Issue Days Until Expiry | Days remaining from badge/voucher issuance until expiry. |
| -Badges Issue No Expiry | Badges issued with no expiry date. |
| -Badges Enroll No Expiry | Badges earned via enrollment that don’t have an expiry. |
| Promotion | Name or description of the active promotion for the customer. |
| -Promotion expiry date | Expiry date of the customer's promotion benefits or points. |
| Concept | Concept associated with the store or program. |
| -Registered Concept | The concept where the customer originally registered. |
| -- Concept Name | Name of the registered concept. |
| -Last transacted Concept | The concept where the customer last made a transaction. |
| -- Concept Name | Name of the last transacted concept. |
| Optout | A label allowing customers to opt out of future communications. |
| view_in_browser (Email only) | Generates a View in Browser link that allows recipients to open the email content in a web browser.Note: The {{view_in_browser}} label must be placed directly in the email content where you want the link to appear. It automatically renders as a clickable View in Browser link when the email is delivered. This tag cannot be used inside HTML attributes such as href={{view_in_browser}}, and it cannot be customized or embedded within another link. |
| Registration custom fields | Custom fields collected during customer registration. Example: Accessibility Needs, Address, contractstatus, corporatename etc. |
| Customer extended fields | Additional customer attributes beyond standard profile fields. Example: Gender, DOB, Ethnicity, Nationality etc. |
| Entry Event ( This is applicable only for journeys) | Captures the information linked to the conditions that trigger a customer’s entry into the journey. |
| -Customer profile (This is applicable only for journeys) | Captures customer related information from the entry conditions when either Current Transaction, Partner program linked, Customer update, Customer Registration, Target Enrollment, Promotion Issued, Reward Issued, Points Issued, Coupon Issued, Tier Upgraded and Tier Downgraded is selected as the Event Type in the entry trigger. For more information refer to Configure events and conditions documentation. |
| -Transaction Profile (This is applicable only for journeys) | Captures transaction related information from the entry conditions when Current Transaction is selected as the Event Type in the entry trigger. For more information refer to Configure events and conditions documentation. |
| -Store Profile (This is applicable only for journeys) | Captures store related information from the entry conditions when either Current Transaction, Customer update, Coupon Issued, is selected as the Event Type in the entry trigger. For more information refer to Configure events and conditions documentation. |
| Customer Registration Event Profile (This is applicable only for journeys) | Captures customer registration related information from the entry conditions when Customer Registration is selected as the Event Type in the entry trigger. For more information refer to Configure events and conditions documentation. |
| Target Profile (This is applicable only for journeys) | Captures information related to a customer’s enrollment in a target-based promotion from the entry conditions when either Target Enrollment, Target value, Promotion issued is selected as the Event Type in the entry trigger. For more information refer to Configure events and conditionsdocumentation. |
| Promotion Profile (This is applicable only for journeys) | Captures promotion related information from the entry conditions when Promotion Issued is selected as the Event Type in the entry trigger. For more information refer to Configure events and conditionsdocumentation. |
| Customer Updated Profile (This is applicable only for journeys) | Captures information related to a customer’s profile update from the entry conditions when Customer Update is selected as the Event Type in the entry trigger . For more information refer to Configure events and conditions documentation. |
| Reward Issued Profile (This is applicable only for journeys) | Captures information related to a reward issued to a customer from the entry conditions when Reward Issued is selected as the Event Type in the entry trigger . For more information refer to Configure events and conditions documentation. |
| Points issued Profile (This is applicable only for journeys) | Captures points issued related information from the entry conditions when Points Issued is selected as the Event Type in the entry trigger . For more information refer to Configure events and conditionsdocumentation. |
| Coupon Series Profile (This is applicable only for journeys) | Captures coupon series related information from the entry conditions when Coupon Issued is selected as the Event Type in the entry trigger. For more information refer to Configure events and conditions documentation. |
| Tier Upgraded(This is applicable only for journeys) | Captures tier upgrade related information from the entry conditions when Tier Upgraded is selected as the Event Type in the entry trigger . For more information refer to Configure events and conditions documentation. |
| Tier downgraded Profile (This is applicable only for journeys) | Captures tier downgrade–related information from the entry conditions when Tier Downgraded is selected as the Event Type in the entry trigger. For more information refer to Configure events and conditions documentation. |
Updated about 1 month ago