Supported Labels for Engagement Channels

Labels are dynamic tags used to personalize the message content used in the respective communication channel. These tags allow you to insert specific information, such as a recipient's name, store name, or other relevant details, into the message.

Email, SMS, Mobile Push, and WhatsApp

LabelsDescription
StoreName of the branch or outlet of the organization.
Registered StoreThe store where the customer originally registered.
Last transacted StoreThe most recent store where the customer made a purchase.
CustomerFull name of the customer.
First NameCustomer’s first name, used for personalization.
Last NameCustomer’s last name.
Loyalty PointsCurrent available loyalty points of the customer.
Slab NameLoyalty tier or slab assigned to the customer.
Lifetime PurchasesTotal purchase value made by the customer to date.
Lifetime PointsTotal loyalty points earned by the customer over time.
Customer EmailEmail address of the customer.
Customer MobileMobile number of the customer.
Promotion PointsExtra points awarded as part of a promotion.
Points Expiry DateDate when the customer’s loyalty points will expire.
Number of points floorRounds numbers by removing the decimal points after the whole number. For example, 225.12 points will round to 225.
UnsubscribeProvides customers with a clear and easy way to opt out of future communications.
CouponsList of active coupon codes available to the customer.
VoucherSpecific voucher assigned to the customer.
Coupon Expiry DateExpiry date of the customer’s coupon.
Coupon Start DateStart date when the coupon becomes valid.
Dynamic DatesDate values dynamically inserted based on context (e.g., campaign).
Slab Expiring OnDate when the customer’s current slab/tier will expire.
Offer NameName of the offer being sent to the customer.
Points Expiry TagsDate when the customer’s loyalty points will expire.
Loyalty Points ExpiryDate when the customer’s loyalty points will expire.
Loyalty & Promotional Points ExpiryCombined expiry date of both loyalty and promotional points.
Gift voucher expiry dateExpiry date of the assigned gift voucher.
BadgeBadge earned by the customer.
Badge Expiry DateDate when the earned badge will expire.
Badge Issue Expiry DateExpiry date based on when the badge was issued.
Days Until ExpiryNumber of days left before a point, voucher, or badge expires.
Issue Days Until ExpiryDays remaining from badge/voucher issuance until expiry.
Badges Issue No ExpiryBadges issued with no expiry date.
Badges Enroll No ExpiryBadges earned via enrollment that don’t have an expiry.
PromotionName or description of the active promotion for the customer.
Promotion expiry dateExpiry date of the customer's promotion benefits or points.
Registration custom fieldsCustom fields collected during customer registration. <br>Example- Accessibility Needs, Address, contractstatus, corporatename etc.
Customer extended fieldsAdditional customer attributes beyond standard profile fields. <br>Example- Gender, DOB, Ethnicity, Nationality etc.

Line &Viber

These channels support the following labels in addition to the personalisation tags used in Email, SMS, Mobile Push, and WhatsApp.

LabelsDescription
Store NameA dynamic tag that auto-fills the customer’s relevant store name in the message.
Store TemplatesPredefined store-level message templates.
NameFull name of the customer.
MobileCustomer’s mobile number.
EMAILCustomer’s email address.
LandlineStore or customer landline number.
AddressAddress of the customer or associated store.
ExtraAny additional dynamic field or metadata.
CustomDynamic tags used to personalize messages with customer-specific details.
Group TagsTags used to group and manage rewards, badges, or other items.
Gap to renewRemaining visits, points, or purchases needed to retain loyalty benefits.
Gap to upgradeDays or points remaining for a customer to upgrade their tier/slab.
Days in slab expiryDays left before the current slab or tier expires.
Recommended ProductsNot supported
Recommended Products with KPINot supported
Allocated Points (External)Not supported
Coupon Code (External)Not supported
Points Expired (External)Not supported
Card SeriesUnique series (group) number for the card series.
Card NameName of the card program or card type.
Card NumberUnique number assigned to the customer’s card.
Card Issue DateDate the card was issued to the customer.
Card StatusCurrent status of the customer’s loyalty or membership card.
Card Series NameName of the series under which the card is categorized.