Bounceback or DVS campaign

Bounceback campaigns help issue coupons instantly to customers based on the current purchase or a barcode scan. Hence, you can write rules on either of the two events:

• New Bill DVS: Lets you create rules on a new transaction
• Scan (New Feature): Lets you create rules on a new scan event. This supports SKU/product code, promotion code, and customer included in the ‘feed’ API input. You can create conditions on product code, product brand, and product category
  Note: As only the New Transaction event was supported earlier, all the existing DVS actions will be marked with the NewBillDVS event and there won’t be any impact on the existing DVS actions.

Scope Limitation

• The scan event works only for registered customers

• Loyalty actions such as points allocation couldn’t be triggered for a scan event

• Reporting on Essential Insights is not covered for the scan event

• A customer can redeem these coupons either for the same transaction or on the next transaction by the customer.

This article covers the following:

• Use Cases of DVS or Bounceback Campaign
• Create Bounceback or DVS Campaign
• Creating SMS Template for Bounceback Campaign
• Creating Email Template for Bounceback Campaign
• Creating WeChat Template for Bounceback Campaign
• Campaign Priority Settings

Usecases of Bounceback Campaign

Create Bounceback or DVS campaign

To create a new Bounceback campaign

1. On the Campaigns dashboard page, click +New Campaign

2. On the New Campaign page, fill in the fields based on the description provided below:

   1. From the Campaign Type list, select Bounceback

   2. In the Campaign Name box, type a name for the new campaign.

   3. In the Description box, type a short description of the current campaign.

   4. In the Valid Between box, using the Calendar option, enter the start date and end date of the campaign.

   5. In the Campaign Objective box, choose the desired campaign objective based on the descriptions provided in the table below. The Campaign Objective also helps analyze campaigns performance based on communicated content or personalized incentive.

      The table below describes each category:

      Categories	Values	Help Text
      Acquisition	General	Acquire new transacting customers from a given acquisition channel
      	Referral	Acquire new transacting customers through referrals by existing customer
      Delight	Birthday/Anniversary	Delight customers with incentives around life events to encourage them to transact by redeeming points or coupons
      	Feedback/Survey	Delight customers with incentives and encourage them to take a survey or provide feedback
      Informational	Customer Joinee Program	Encourage new loyalty customers to know more about the program benefits and the brand. Increase in repeat purchase frequency and LTV
      	Store Opening (Awareness)	Inform customers nearby about a new store opening to boost transactions at the store
      	Product Launch	Inform potentially interested customers about a new product launch to boost sales for the newly launched product
      	Season/Arrivals	Inform potentially interested customers about new collections/stock in the stores to boost sales
      	Brand awareness, Infomercial	Brand building exercise and information sharing with customers to increase overall customer engagement with the brand
      Promotional	Up sell	Promotional campaign to encourage people to buy higher volumes of the same SKUs - higher count per SKUs
      	Cross-Sell	Promotional campaign to encourage people to buy different SKUs - higher count of unique SKUs
      	Sales Booster	Promotional campaign to encourage people to buy more - higher ABS and ABV
      Miscellaneous	Heavy Discount Sale (includes EOSS)	Boost sales during any heavy discount periods including festivals and EOSS
      	Frequency Enhancer	Encourage lower frequency visitors to transact more frequently
      	Lapsation	Reactivate lapsed customers and encourage them to transact

   6. Select Disable Test-Control to include all the customers eligible for this campaign. (Normally every campaign will have a control group (for example 10% of the eligible members who are randomly selected) to whom the marketing communication is not sent. The control group is essential to measure profits.)

3. Click Create Campaign. You will see the following screen:

4. Click on +New Action to create a rule for the Bounceback campaign. You need to create at least one action for a campaign

5. Configure the rule based on the descriptions provided below and click Submit to save the configurations

6. In the Action Name/Tag, enter a name for the rule. It is recommended to specify a unique action name. It can be paired with the Campaign's name

7. In Event specify the event for the rule - NewBillDVS or Scan Event

• NewBillDVS: Choose this to create rules on new transaction event

• Scan Event: Choose this to create rules on the scan event

3. In the Targeted Stores, select either Upload Stores CSV File or Run on Specific Stores.
4. If you select Upload Stores CSV File, the following screen appears

5. For CSV upload, stores name should be uploaded via CSV.
6. In Run on specific stores list, select the stores that you want to include or exclude for this campaign. To select stores, highlight the stores you want to select and click Add
7. By default, the Accept above Stores option is enabled. Keep the option on if you want the selected stores to be included for the campaign.

• To exclude stores that you have selected from running this campaign, click the button to enable the Reject above stores option.
• If you do not select any stores, then all the stores will run this campaign by default

8. In the Conditions box, set the conditions for this campaign to take effect
   As you type conditions, auto-suggests tags appear which you can select. For example, if you want to create a condition for transactions greater than 100 dollars, type currentTxn.value>100.
   New conditions supported for Scan event: SKU Code (currentProduct.code), SKU Brand (currentProduct.doesBrandRegexMatch), SKU Category (currentProduct.doesCategoryRegexMatch), Promotion Code (currentEvent.promotion), Customer (currentCustomer.) - all the conditions of transactionAdd are supported for customer.
9. Create rules either on the condition Success or Failure or both in the respective fields
10. Click on Add New Coupon Series to create a new coupon series or click Claim New Coupon Series to claim an existing offer.

Once you see the offer(s) created or claimed for the campaign in the drop-down. Choose the offer that you want to claim for the condition Success or Failure case. You will see the supported communication channels

11. Click Add of a specific channel to create the message template, and create the template accordingly. Refer to the sections to know how to create a template for each channel.

12. For SMS and email, you can choose your preferred sender IDs from the ones configured for the org to send DVS messages.

    • Check Use default sender to send messages from the default sender ID configured for the communication type.

    • Uncheck Use default sender to your preferred sender ID. You will see options to select sender domain and sender IDs. Use the drop-down to choose your preferred options.

      Select the Domain select domain , GSM sender id, and CDMA sender id.

13. Click Submit to save the campaign

14. We can write a rule in DVS in which customer can receive multiple coupons on the first transaction of the day.

    • Create the first action under the DVS campaign with the rule currentCustomer.numberOfTxnsToday == 1. Set the maximum coupon issuances as per your requirement. If you want to issue coupons after the first transaction, create a second action.
    
    

Creating SMS templates for bounceback Campaign

Click Add against SMS. The SMS screen setting screen appears:

1. Click on either New Template or select an existing one.
2. To create a New Template for the SMS, click New Template
3. In the Message box, type a new message with the tags of Customer Name, Voucher Code, and Voucher Expiry Date as shown below:
4. Click Next, a pop-up message appears as shown below. Either save the template by giving a name or skip
5. In the Delay in sec(s) box, add the number of seconds/minutes by which you want to delay the message from the transaction time.
6. Click Save
7. You will be navigated to the Overview page where actions are listed as shown below. Actions can be edited and deleted.

Creating Email Template for Bounceback Campaign

1. Once you click Add, you will see options to create a new template or select an existing template
2. Click New Template to create a template from the scratch or select one from an existing list
3. To create a New Template for an Email, click New Template. The Email screen setting screen appears:
4. In the Subject box, type the email subject
5. In the Message body, type the content and use insert tags to include dynamic tags in the email
6. Click on Preview to view, click Next. The following screen appears:
7. In the Delay in sec(s) box, add the number of seconds/minutes by which you want to delay the message after the transaction.
8. Click save
9. The Finalize Settings screen appears. In the Finalize Settings section, you can see a preview of the coupon configurations.
10. If you are satisfied with the settings, click on submit to save the coupon configurations. You return to the overview tab.
11. Click +New Action to add the rule for the campaign. You can add as many rules as you want. The Actions List section displays all the rules created in the bounceback campaigns.

Creating WeChat Template for Bounceback Campaign

Once you click on Add, do the following in the new pop-up that appears:

1. Click the available drop-down and choose a template from the existing list. New template cannot be created
2. In the Delay in sec(s) box, add the number of seconds/minutes by which you want to delay the message after the transaction.
3. Click Save

Campaign Priority Settings

If a campaign has more than one rule and a transaction satisfies multiple rules, you can define which rule to be executed among two or more on the Priority settings page.

1. On the Campaign details page, click Priority Settings

2. Set the maximum number of coupons that you want to allow per transaction in Maximum coupons issued to a customer in a single transaction

3. Enable Set Priority to configure rule-based priority. If you disable this, the system randomly chooses a rule and issues a coupon if multiple rules are satisfied

4. In Priority set the priority of each rule using the up or down arrow. The priorities will be set based on the alignment. The least number (1) will have highest priority. Alternatively, you can also drag and drop the element to the desired position.