An independent organization, also called a standard organization in Capillary, is an independent entity that has complete control over its customer data and loyalty operations. This organization type manages everything from customer data to rewards programs independently. Most non-conglomerate organizations are considered independent or standard organizations.

Key features

An independent organization has complete control over its:

• Customer database
• Loyalty programs
• Promotional campaigns
• Rewards and points system
• Customer communications
• Analytics and reporting

For information on creating an Independent organization, refer here.

Example: ABC Jewellers Loyalty Program

• Single loyalty program across all outlets
• Centralised customer database
• Unified points system
• Customers earn points at any outlet
• Points can be redeemed at any location
• Consistent customer experience across all touchpoints