Remember those student days? When a movie night meant grabbing dinner first so you wouldn’t have to buy that overpriced popcorn?
Miraj Cinemas’'Youth Movie Munch’ campaign nailed it with one simple idea. Show your college ID, get free popcorn. No codes, no signups, no friction. Just a moment of delight that turned footfall into habit.
With Capillary, brands can turn these micro moments into macro results.
Our AI engine aiRA Co Pilot helps you identify youth segments such as students, first jobbers, and campus clusters based on real behavior or simple demographics. From there, you can launch automated journeys with weekday only perks, location-based treats, or limited time rewards. Everything is optimized in real time, with no manual effort.
This International Youth Day, do not just market to Gen Z. Make them feel seen.
And if that starts with popcorn, let it.
Reply to this email and we will help you launch your next Gen Z win.
