Organization

At Capillary, organizations (also referred to as 'orgs' in this document) are managed in three ways, based on the brand structure.

The table below lists the types of organizations, what it is, and the use cases that which they are suitable.

Type of Org	What it is	Who is it suitable for?
Independent / Standard Organization	A standalone organization that manages its own entities, customer data, loyalty programs, and engagement initiatives without any dependency on other organizations.	Businesses running independent loyalty programs where data sharing across entities is not required.
Organization Units (OUs) within a single organization	A single organization set up for a conglomerate, where each brand is mapped to a dedicated OU.	For conglomerates that want to manage loyalty operations across all their brands centrally.
Connected Organizations	Each brand under the conglomerate is set up as an independent organization in the Capillary platform.	For conglomerates that want to manage loyalty operations across all their brands centrally, while also allowing each brand to have its own loyalty program and manage its own data.