Creating a reward is a structured process that defines what a customer can redeem, who can redeem it, how much it costs, and how many times it can be redeemed. The following steps guide you through the complete configuration.

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Before you begin

Some fields in this flow, such as categories, groups, custom fields, and languages, are only available if they have been configured first. To set them up, go to Rewards+ and select the Settings icon in the top-right corner of the Rewards Catalog page. See Rewards Catalog settings for instructions. If you skip this step, those fields will be empty when you reach them.

Step 1: Basic details

Set the reward's core identity, such as its name, duration, type, and whether it publishes automatically on the start date.

1. Go to Rewards+ > Rewards Catalog.

2. Select New Reward.

3. In the Name box, enter a name for the reward. The limit is 255 characters.

   This name appears in the catalog list and in admin search results. Admins scanning the list for a reward search against this field.

4. (Optional)Description box, enter a description. You can add up to 4,000 characters.

The description appears on the reward detail page that customers open when they select a reward. Use it to provide customers with context on what they're receiving and any redemption conditions.

5. In the Duration field, set a start date and time and, optionally, an end date and time. The Rewards Catalog uses your organization's timezone.

When the start date arrives, the reward status changes from Upcoming to Live and becomes redeemable by eligible customers. When the end date passes, the status changes to Ended, and redemptions stop automatically with no admin action required.

If you change the duration later, it may reset configured inventory limits. See Edit a reward for details.

6. From the Reward type dropdown, select a type.

   The reward type determines two things: (1) which pre-configured incentives appear for you to link in Step 3. (2) what the customer actually receives when they redeem the reward. For a full description of each type, see Reward types.

Once the reward goes Live, these fields cannot be edited. Changing it once the reward goes live would invalidate any codes already issued to customers. You can change it while the reward is Upcoming, which will reset any incentive you've already linked.

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Note

If you change the reward type after you have already linked an incentive, the system will show a "Your changes will modify dependent steps" warning. Confirming will remove the previously linked incentive, because the new reward type requires a different incentive format. You will need to link a new incentive in Step 3.

7. For the Coupon type only: The Reward issued by field appears. Select who issues the reward:

   • [Your organization name], your organization issues the reward directly.
   • Other merchant, a third-party merchant issues the reward.

This determines which incentive records appear in Step 3 and is recorded against every issual for reconciliation. Changing it later resets the linked incentive.

8. The Activate reward toggle is on by default. Here's what each state does:

9. Select Continue.

You've now established the reward's core identity and schedule. You can define the target audience next.

Step 2: Who can view the reward?

Define which customers can see and redeem the reward. The system runs this check before showing the reward to any customer.

All customers

Select All Customers to make the reward available to your entire customer base. No filtering runs for every customer who reaches the reward via the catalog, a promotion, or a direct issue where the customer needs to claim the reward and redeem it.

Specific customers

Select Specific Customers to restrict the reward to a targeted group. The Filter customers based on list appears.

Customers who don't match the filters can't see the reward at all, it doesn't appear in their catalog view.

• Within a filter category, OR logic
  Selecting multiple values in the same category means the customer must match at least one. Selecting "Program A" and "Program B" qualifies a customer enrolled in either program.

• Across filter categories, AND logic
  Combining different categories means the customer must satisfy all of them. Selecting Program A or B, plus Gold or Silver tier, requires the customer to be in one of the programs and one of the tiers.

You've now defined who can see and redeem the reward. You can configure the incentive and cost next.

Step 3: Incentive and cost details

Determine the specific incentive a customer receives and configure how they pay for it.

Link an incentive

An incentive is a pre-configured benefit object built in another area of Rewards+. It defines the actual deliverable a customer receives, such as the specific coupon series with its discount value, the game with its prize pool configuration, the gift card with its denomination and issuing partner, and so on.

The reward wraps the incentive and adds the catalog rules on top: who can see it, what it costs, and how many times it can be redeemed. Without a linked incentive, the reward has no benefit to deliver.

What incentive type links to each reward type?

Each reward type is compatible with exactly one incentive type. The reward type you selected in Step 1 determines which incentives appear here; all other types are filtered out. Before linking, confirm that an active incentive of the correct type exists in your organization.

Steps to link different incentives in the reward catalog

The link experience differs by reward type.

Coupon (issued by your organization), Cart promotion, and Gift voucher

1. Under Incentive and cost details step, select the Link Incentives section and select the link entry.

2. A slide panel opens, showing existing incentives of the compatible type. Each row shows the incentive name, offer ID, and validity dates.

   

3. Select the row of the incentive you want to link and click on Link to reward. The linked incentive's name, offer ID, and validity dates appear in the Link Incentives section.

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Note

• If no incentives appear, no active incentives of the compatible type exist in your organization yet. Create the incentive first in the relevant Rewards+ module, then return to this step.
• For Coupon type only:** After selecting a coupon, an Edit option appears that lets you edit the coupon's configuration directly within this panel without leaving the reward creation flow. The coupon edit form is the same as the one in Coupon Management. Refer to that page for a full description of each field.

All other reward types

For all other types, the link panel shows a list of existing merchant rewards which are pre-configured vendor integrations for that reward type. Only active merchant rewards appear and can be linked.

To use an existing merchant reward:

1. Select Link Incentives section and select the link entry.
2. Find the merchant reward using the search bar or Merchant filter.

3. Select the row, then select Link to reward.

   

To create a new merchant reward:

1. In the Merchant dropdown, select + Add merchant at the bottom of the list. The New merchant flow panel opens.

   

Fill in the following fields to :

Adding additional details of the merchant

Turning on the Additional details toggle exposes the following:

Select Next : New merchant reward to create New merchant reward panel.

2. Fill in the following fields:

3. The Add API for merchant reward toggle is off by default. Turn it on if an API call is required. When on, the API is triggered, Capillary calls at the moment of redemption:

Select + API to add another API call. You can add up to 20 API calls per merchant reward. Multiple APIs run in execution order.

4. Select Test API to verify the configuration.

5. Select Save merchant reward. The entry appears in the list, select it, then select Link to reward.

You've now linked the incentive. Configure the cost below.

Cost of reward

Under Cost of reward, configure how customers pay for the reward. Add up to five payment modes to give customers flexible redemption options.

You can select one of the following cost types:

Free

The reward costs nothing, no points deducted, no cash charged. The only gates are the audience filter and any inventory limits you've set.

Select Free. The system sets the cost to zero.

Fixed cost

A set price that stays constant for every redemption. Each payment mode you configure appears as a separate redemption option on the reward detail page, adding more modes gives customers alternative ways to pay, not a higher price.

1. Select Fixed cost.

2. Under Payment mode 1, select a sub-type:

3. (Optional) Select Add payment mode to add more options. You can add up to five payment modes per reward.

Combination rules:

• Fixed cash and Fixed points can each be added only once. If either is already configured, that option is disabled in the Add payment mode menu.
• Cash + Points can be added multiple times. Each entry is independent, with its own cash and points amounts.
• All three subtypes can be combined in a single reward. For example, you can configure Fixed cash + Fixed points + two Cash + Points entries (four payment modes total), giving customers four different ways to pay.

Variable cost

Use variable cost when the reward's value isn't fixed, for example, a wallet credit where the customer chooses the amount. The customer enters the amount they want, and the system calculates the points required using the rate you set. The reward's linked incentive determines the minimum and maximum amounts available.

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Note

Variable cost is available only for the following reward types: Auction, Charity, Gift card, Miles, Sweepstakes, and Wallet offer. For all other reward types, this option does not appear.

1. Select Variable cost.
2. In the Value of 1 point = box, enter the conversion rate. The value must be greater than 0. For example, 0.5 means 1 point = ₹0.50, so a ₹500 reward costs 1,000 points.
3. The system shows a real-time confirmation: "To purchase 1 value of reward, [X] points will be redeemed."

You've now configured the incentive and cost. You can set inventory limits next to control how often the reward can be redeemed.

Step 4: Inventory limits

Set limits on how many times the reward can be redeemed. On every redemption attempt, the system checks both customer-level and reward-level limits. If either is exhausted, the redemption is blocked until the restriction period resets or the limit is cleared.

Inventory limits are optional. Without them, the reward is redeemable unlimited times by any eligible customer.

Quantity vs. value: choosing your KPI

Before setting a limit, choose what to count:

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Note

The value of reward is only available for variable-cost reward types (Auction, Charity, Miles, Cash Wallet, Sweepstakes, Gift Card) when a variable cost payment mode is configured.

Customer level inventory

Customer-level limits protect against one customer over-redeeming. The system checks these limits before allowing any individual redemption.

For the entire reward duration

Set a single cap with no reset across the reward's full validity period.

For a specific duration

Set a recurring cap that resets periodically. Select Add reset period and choose one of the following:

Enter the Max. quantity a customer can purchase within specific duration or Max. value a customer can purchase within specific duration for the window.

Stacking limits: Select Add Limit to add another customer-level limit of a different period, for example, a daily limit of 1 and a monthly limit of 5 on the same reward. Both limits must have headroom for a redemption to go through. A customer who hit their daily limit is blocked even if they haven't hit the monthly limit yet. You can add up to 10 customer-level limits per reward.

Reward level inventory

Reward-level limits protect the total redemption budget across all customers combined. The configuration options are the same as customer-level limits.

Select Add Limit to add another reward-level limit. You can add up to 10 reward-level limits per reward.

When you stack customer-level and reward-level limits, both run on every redemption attempt. For example: customer limit = 1, reward limit = 1,000. The 1,000th redemption makes the reward unavailable to everyone, even customers who haven't used their personal allowance.

You've now configured inventory limits. You can add localized content for a global audience next.

Step 5: Content in multi-language

Localize the reward's name, description, terms, and media so the system serves each customer the version that matches their language preference. If a customer's app or website is set to Arabic, they see the Arabic name, description, terms, and images you configure here. If you haven't configured Arabic, they see the default language (English).

Configure content for each language set up in your organization's language settings.

1. In the Content in multi-language section, select Edit next to the language you want to configure.

2. Configure the following fields:

3. Select Save to confirm the content for this language.

4. To add content for another language, select + Language and repeat the steps above. To add languages, go to Settings > Languages > New language.

You've now localized the reward content. You can add internal metadata to organize the reward in the catalog next.

Step 6: Additional details

Add metadata to control how the reward appears in the catalog and how it's organized internally. All fields in this step are optional. Create groups and categories in catalog settings before assigning them here.

You've now added the reward's metadata. Review the full configuration before saving.

Step 7: Preview and save

Before creating the reward, review the complete configuration.

1. Select Preview at the bottom of the page.

2. The preview screen shows a read-only summary across all sections:

   • Basic details

   • Who can view the reward

   • Incentive and cost details

   • Inventory limits

   • Content in multi-language

   • Additional details

3. Expand any section to review the details. Select Back to return and make changes.

4. Select Save to create the reward and add it to the catalog.

   If you exit before saving, a confirmation dialog appears: "Discard unsaved reward details?" with the message "This reward's configuration will be lost and cannot be recovered." Confirming this dialog permanently discards all entered configuration.

You've now fully configured a new reward. It goes live on its scheduled start date if the Activate reward toggle is on, or stays invisible to customers until you activate it manually.