Ten years ago, sending out seasonal promotions was the surest way to be remembered by your customers. Wishing them on their birthdays came second. That just doesn’t cut it in 2024. Your customers are expecting hyper-personalized marketing comms that cut through the noise, IN REAL-TIME. That could sound like a feat only magicians could pull off. But marketers like you, with Capillary’s magic wand can do it too.
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Here’s why Capillary Journeys is better than the old way of work. You:
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1. Remove the guesswork from drafting real-time campaign messages
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Predicting future customer actions and preparing marketing messages that land is a lot of guesswork. The problem? Guesses are often wrong.
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Journeys AI automatically predicts customer behaviors based on past interactions (99% accuracy rate), and lets you create marketing communications for future customer actions. Plus, you get to A/B test your messages, see which messages perform better, and then send them to a larger audience, all from a single workflow, eliminating guesswork.
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2. Engage intentionally, across channels, across multiple touchpoints
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All your potential buyers won’t be in-market all the time.
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With Journeys, you can send them marketing communications at every conceivable touchpoint, while also accurately mapping customer behaviors to intent.
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So, the next time you see your customer hover over the ‘Add to Cart’ button you know they are likely to buy the product, and can send them a promotion. If they don’t buy the product, you could follow it up with an abandoned cart email after 3 days to nudge them. And if they still don’t buy, you could send an-in app message to remind them to buy too.
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3. Get tested, ready-made templates for high conversion journey flows
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Have a marketing goal but don’t know how to get started? No problem. Choose from 20+ expert created templates, including onboarding, cross selling, ATV-basis path differentiation. SImply tweak them as per your brands' requirements and deploy them in minutes through Capillary Journeys. It’s that simple.
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If you want to learn more about Journeys before sending your first marketing campaign, reach out to our CS team. Feeling like Bob-the-Builder? Our documentation is super helpful too.
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Helping you connect with customers instantly and intentionally,
Team Capillary
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