And no, we don’t just mean shareable badges. Are you integrating social interactions organically into your loyalty program?
If not, you might be ignoring a low-cost acquisition opportunity staring at you right in the face.
Here’s why.
Remember how we shopped before the e-commerce boom? It was a social activity. We entered stores with our families and friends and collectively engaged in the shopping experience. A great shopping experience typically got a store a few loyal customers in a single visit.
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More brands are merging this social interaction element with consumer behaviours to create fresh brand experiences today. Here are a few examples across industries and a 2-minute guide implementing them.
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Your 2-minute guide to implementing a social loyalty program
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1. Assess your customers’ social behaviors while shopping
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If you’re a retail brand, your customers probably shop with their families, if you’re a fashion brand it’s with friends and family. If you’re a travel brand, social interaction involves coordinating travel plans with friends or colleagues. And if you’re a fuel brand, it’s probably travelling with friends and family.
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2. Select a social interaction you can simulate virtually
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3. If you have an app, integrate your simulated virtual interaction
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Think a virtual trial room experience like Walmart, or a tool that syncs itineraries so flight arrivals happen at the same time.
PS. If you don’t have an app, Capillary helps you build one.
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3. See how you can reward group interactions
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Should group members get a discount from their recommended restaurant for offering a recommendation? Should they get a badge instead? Hash out the details while keeping your partnerships and financials in mind.
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Not to boast, but we have the widest range of partnerships offered by any loyalty provider globally.
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Engaging with a brand integrating social interactions into their loyalty program? Share your experience with us! We could dissect how it works together in a future newsletter.
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- Keeping you on top of loyalty trends always,
Team Capillary
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