Flash Sale Campaign

scenario

A retail brand in India is planning a one-day flash sale on its app and wants to send a promotional SMS to all opted-in customers. As the organization is DLT-enabled, it must use an approved promotional template with a registered sender ID and adhere to TRAI guidelines.

Requirements

• Use a DLT-approved promotional SMS template.
• Insert a clickable app download link using {#var#} for compliance.

Solution

To create flash sale campaign follow these steps:

1. Configure SMS Gateway .
2. Create a new Campaign .

3. Click +Add marketing objective and select Boost sales to drive sales.

4. Add the audience by creating an audience group.
5. In the Content section, click Add Creative and select SMS as the channel.
6. Create SMS template using a DLT-approved template.

6. Configure SMS content.

7. Configure Link Tracking in SMS .
8. Raise a JIRA ticket the Product support team. 2. Once enabled, you can insert the link in SMS using the respective variable tag {#var#}.

9. Click Done.