Flash Sale Campaign

scenario

A retail brand in India is planning a one-day flash sale on its app and wants to send a promotional SMS to all opted-in customers. As the organization is DLT-enabled, it must use an approved promotional template with a registered sender ID and adhere to TRAI guidelines.

Requirements

• Use a DLT-approved promotional SMS template.

Solution

To create flash sale campaign follow these steps:

1. Configure SMS Gateway .
2. Create a new Campaign .

3. Click +Add marketing objective and select Boost sales to drive sales.

4. Add the audience by creating an audience group.
5. In the Content section, click Add Creative and select SMS as the channel.
6. Select from the existing uploaded SMS template or upload a DLT-approved template.

7. You can add label against {#var#} based on the campaign requirements. To know more about the labels refer to Supported labels across engage+.

7. Select Save.
8. Schedule the campaign based on the campaign needs.

Once the campaign is approved, it is sent out to the customers.