Flash Sale Campaign

Scenario

A retail brand in India is planning a one-day flash sale on its app and wants to notify all opted-in WhatsApp users. The brand must use an approved WhatsApp template under the Marketing category and adhere to Meta’s business communication policies.

Requirements

• Use an approved Marketing template from WhatsApp.
• Add dynamic placeholders like customer name and discount coupon.
• Include a clickable app download or shop now link.
• Provide users with the option to unsubscribe if they do not wish to receive further messages.

Solution

To create a flash sale campaign, follow these steps:

1. Configure the WhatsApp sender number by selecting the promotional number from the sender drop-down linked to your WABA.

2. Create a new campaign or select an existing one from which you want to send the message.

3. Click +Add marketing objective and select Boost sales to drive sales during flash sale.

4. Add the audience by creating an audience group.
5. In the Content section, click** Add Creative** and select WhatsApp as the channel.
6. Create a WhatsApp template by selecting the Marketing category or choose from one of the already approved templates.

7. Configure WhatsApp Template.

8. Send it for approval.

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Note

The template is approved by Meta and may take up to one day for approval.

9. Once the template has been approved, select the approved template from the list of available templates.
10. Schedule when the message will be sent out.
11. Select send for approval and approve the message.

The message will be sent to the customer as per the schedule.