WhatsApp is one of the most widely used messaging platforms. It enables organizations to engage with their customers through instant, personalized, and interactive messages. These messages can be used for a variety of purposes, including promotional campaigns, service notifications, transactional alerts such as OTPs, order updates, and authentication messages. Engage+ and Loyalty+ both supports WhatsApp notifications.
For organizations using WhatsApp Business, content must adhere to WhatsApp’s template approval guidelines. This ensures messages are relevant, clear, and compliant with Meta’s policies. Some of the key aspects of WhatsApp messaging in Engage+ include:
- Template management – Create, edit, and send WhatsApp message templates directly from Engage+. Templates must be approved by WhatsApp before use.
- Content personalization – Use dynamic placeholders and tags to tailor messages for individual users.
- Multimedia support – Include images, videos, documents, headers, footers, and buttons to make messages more engaging.
- Call-to-action buttons – Add quick replies or clickable buttons to drive instant user responses.
- Subscription management – Respect user preferences by tracking opt-in and opt-out statuses. Keywords like STOP or SUBSCRIBE help manage user reachability.
- Delivery and analytics – Monitor template approval status, track message delivery, and analyze user engagement to optimize campaigns.
By using WhatsApp in Engage+, organizations can communicate effectively with their customers, maintain compliance with WhatsApp policies, and provide a richer, interactive messaging experience
Note
- Capillary makes use of a Business Service Provider which acts as a gateway between Capillary and WhatsApp. As Capillary maintains your brand's customer data, It is suggested to use Capillary over any Business Service Providers. It reduces your efforts to send data again to a new service provider.
Updated 2 days ago