Attributes - User Segment (EI)
Clusters(Customer Segmentation): Itis a logical grouping of audiences based on shared characteristics. Segments are used to tailor the marketing efforts of brands effectively. Segmentation is usually done based on demographics or customer behavior. A segment consists of different values called partitions. For example, we can have a segment name Transaction Value whose partitions could be High, Medium, and Low.
Let's say you want to group the customers based on adventure sports they like or not:
Cluster Name: Adventure SportsCluster Value: Mountaineering, Trekking, Rock Climbing, Sport Climbing
Clusters or Customer Segments are created in Insights+ Module, To know more about customer segment creation : click here
Cluster Value Includes
Profile: Current Customer (currentCustomer)
return data type: Boolean
Attribute Label: clusterValueIncludes
Meaning : To check if a customer belongs to a particular cluster (segment).
Sub-Attributes: cluster Name and cluster sub segments
Syntax: currentCustomer.clusterValueIncludes("cluster name","cluster sub components")
| Example: A marketing Manager of a corporate gifting company wanted to select the customers from selected companies to send the communication of the latest festival offers. |
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| Cluster name: corporate Cluster sub-segments name: KPMG, Magnus India, Polaris, Time of India, RENAISSANCE, Epicenter Technology, Capillary, "NESS TECHNOLOGIES". Out of all the values, they want to send communication to the customer belonging to the following sub-segments KPMG, CAPILLARY, TOI OR :** || Rule: currentCustomer.clusterValueIncludes(“corporate”,”KPMG”)||currentCustomer.clusterValueIncludes(“corporate”,”TOI”)||currentCustomer.clusterValueIncludes(“corporate”,”capillary”)** |
| Example: Write a rule, to check if the customer belongs to the cluster name “lastest_4june” and the customer preferred language is English and currentTxn value is greater than and equal to 250. Condition1 && condition 2 && condition 3 |
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| Condition 1: Profile: current Customer Attribute: cluster Value Includes Sub Attribute: latest_4june (cluster user segment name), customer (sub segment) Condition1: currentCustomer.clusterValueIncludes("latest_4june","customer") Condition 2: Profile: current Customer Attribute: custom Field Value Includes Sub Attribute: custom field name and custom field Value Condition2: currentCustomer.customFieldValueIncludes("preferredlanguage","English") Condition3: Profile: current Transaction Attribute: Value Condition3: currentTxn.value >= 25 Rule:currentCustomer.clusterValueIncludes("latest_4june","customer")&¤currentCustomer.customFieldValueIncludes("preferredlanguage","English")&¤currentTxns.value>=250 |
Cluster Value Excludes
Profile: Current Customer (currentCustomer)
return data type :Boolean
Attribute Label :clusterValueExcludes
Meaning : To check if a customer does not belong to a particular cluster (segment) or returns False if the customer belongs to a particular cluster.
Sub-Attributes: cluster Name and cluster sub segments
Syntax: currentCustomer.clusterValueExcludes("cluster name","cluster sub components") **
Example -> currentCustomer.clusterValueExcludes("Behavioral Segment","Adventure-seeker")
| Example 1: Write a condition to return false if a customer belongs to the sept2014 cluster, male segment OR if the current transaction value is between 2999 and 6000. |
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| Rule: currentCustomer.clusterValueExcludes("Sep2014",”Male")||currentTxns.value>2999&&(currentTxns.value<6000) |
| Example 2: Write a rule, which returns False if the customer is an employee(cluster name) of KPMG (sub-cluster). |
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| Rule: currentCustomer.clusterValueExcludes(“employee”,”KPMG”) |
Updated 5 months ago