Loyalty Customer Summary Report

This report gives details of the loyal customers, in graphical and tabular forms. The KPIs used in the report are oriented to only the Loyalty customer base.

This report has the following charts that demonstrate the various facets of loyalty customer behavior.

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Even if you want to show a single KPI in a report on Insights+, you have to create a chart to show the value of the KPI.

Chart	KPI/Chart	Description
Total loyalty base	Chart	The total number of customers registered in loyalty program from inception till report end date plotted with Year as dimension
First time v/s repeat customers	Chart	First Time Customers (The total number of Loyalty customers who transacted for the first time with the brand) v/s Repeat Customer Visits (The total visits made by repeat customers in their lifetime) plotted with Year as dimension
Loyalty customer summary	Chart	Active Customers (The total number of customer who are still active and yet to get lapsed and have joined in the given date range. The default lapsation period is 90 days since last purchase.), Lapsed Customers (The total number of customers whose recency has exceeded the lapsation threshold in the loyalty program.), Repeat Customer Count (The total number who are repeat for the brand and joined in the specified time.), Customer Purchase (Total purchase made by the customers), Loyalty Registrations (The total number of customers registered in loyalty program in the selected duration.), Loyalty Customer Frequency (Loyalty Txns divided by Loyalty Customers Shopped.) plotted with User Slab as dimension