Exporting audience group

Export Framework lets you export metric values of a specific customer list using an Audience filter in a template. For example, you can export transactions made by a specific audience in a particular store. Use the right template based on the data you want to export.

See the following example for a better understanding:

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ALAN NEEDS TO EXPORT LOYALTY DETAILS OF CUSTOMERS WHO REGISTERED AT A SPECIFIC STORE

You can get registered customers of a specific store using the Members template. However, the maximum duration that you can have is one year. So you cannot get the entire set of registered customers through one export.

Solution:

1. Create an audience group using filters to get customers that registered in a specific store. For more information, See Registered Store filter of the loyalty category
2. In Export Framework, use Members template and select the specific Audience filter
3. Schedule the export. The exported list will have all customers that registered in a specific store irrespective of the selected date range

Important points to note while creating audience list:

• You can get only loyalty and non-loyalty customers through the Members template
• You can get all target audience of a campaign through the Users template irrespective of their loyalty status
• Date range is not applicable in audience list export and Based on will be set to Audience selected by default

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Note:

• If you want to export the audience of a specific campaign through templates other than Users and Members, it is required to select the campaign name, campaign id, or group name as a filter. Else, you will get an audience list from all campaigns
• Custom fields are not selected by default in any template
• You cannot get customers with the birth year before 1901
• You cannot apply standard filters such as outlier status, fraud status, merge status, and admin TILL

Configuring a customer list export schedule involves the following steps:

1. Define a name and description for the export job
2. Set up the frequency and validity of the job
3. Choose the templates with events data
4. Tag the audience list to the template

To export audience list:

1. On Essential Insights, navigate to Data connectors > Export Schedules
2. Click Create Export Schedule

3. Schedule Name: Specify a name for the current schedule job
4. Description: Specify a short description of the schedule job
5. Schedule Type: The target destination of the export files. Select FTP to save the files in the preferred FTP location, S3 to save the files in the internal S3 server. S3 is only used internally.
6. Frequency: Choose the frequency of running the current export job - Once, Daily, Weekly or Monthly. You can set a maximum of one-year duration

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The duration (From & Till dates) of the schedule job should always be future dates.

7. Notify Recipients: Select the recipients for the current schedule and click Select to apply. These users will get recurring notifications (until the validity of the job) whenever the job runs and sends the link of the target location of the exported data.
8. In Export Templates, click Add/Remove Templates

9. Check the templates that you wanna add to the export job and click Select. The templates should contain events data to download the customer list
   By default, all the applicable KPIs and dimensions of the template are selected. You need to modify the template to select the customer list and also the KPIs and dimensions that you want to export.
   Click Modify the template.

*Note: Once you select a template other than users or members, it is required to add the filter campaign name, campaign id, or group name to get customers of that campaign or group. Else, you will get the details from all campaigns.
*10. Click the Filters icon and navigate to the Audience tab.

11. Select your preferred audience list. You can also search for a specific list using the Search box. You will see all the selected audience list (segment) as shown below.

12. Click Save.