Experiential Loyalty

Hi there,

Trust, loyalty, faith, dependability — these are things we want our customers to feel when they engage with our brand. But how do we consistently deliver this experience? What goes into translating these into our loyalty programs? 🤔

Last week, Rohan, Vice President, Product at Capillary, introduced you to our Product Roadmap'23! Experiential Loyalty, our first theme is on our roadmap because it’s going to be monumental in building a strong, happy, and loyal customer base. Here are all the ways we're taking Experiential Loyalty to life in 2023:

Project Hello

Increase customer retention on the go! Built with Capillary’s native app SDK, Project Hello will bring experiential loyalty from stores and the web straight to mobile with faster issue resolution, seamless integration, and more detailed behavioral tracking.

Experiential Incentive Suite

We’re putting together the most elaborate rewarding space with gamified journeys, varied incentives, and new tools. This will help you create an array of experiential rewards to keep your customers hooked.

Emotional loyalty

A tailor-made CDP, built to deliver experiential loyalty at scale with seamless integrations and profile enrichments. Now, you can stitch together hyper-personalized campaigns and form deeper customer relationships.

Loyalty comes with trust. And trust is built over time based on positive shared experiences. We’re aiming to eliminate transactional associations and replace them with captivating experiential relationships. We’re excited to build features that will help you build your retention. Next week, let us show you our second product theme – Playtime for Marketers. Stay tuned!

Building for trust and consistency,

Team Capillary