You could be losing 77% of your loyalty app signups within the first 3 days of onboarding.
That’s losing 77% of potential brand loyalists despite them wanting to join your program.
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Why? Traditional loyalty onboarding lasts several days, is complicated, and is often done solely by email.
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Is there a better way to onboard? One that doesn’t involve as many drop-offs? Yes, there is. Using a mix of SMS, emails, and in-app messages.
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1. Your customers still read emails 🧐
83% of global customers prefer receiving emails over any other brand communication channel. Moreover, 42% of people check their emails up to 5 times daily. Safe to say, when you use emails as your first communication touch point they’re more likely to be read.
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2. SMS has better open and click rates 💬
While e-commerce emails have an open rate of about 25.1% and a click rate of 3%, SMS boasts an open rate of 98% and a click rate of 7.1%! So, if customers are reading your emails but taking too long to do the next step, nudge them via SMS.
Tip: Keep your SMS crisp and about the next step–visiting the app. This reduces information overload and makes customers more likely to act.
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3. In-app messages nudge in-app actions better 🤳🏽
App onboarding takes the least cognitive effort when you’re already on the app and only need to follow simple message directions. That’s why customers are more likely to do it. Proof? Brands using in-app messages see user retention of up to 74% compared to brands that don’t which see user retention of about 49%.
Tip: Use in-app messages to nudge customers to enable push notifications. This will unlock another channel to reach your customers.
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Pro tip: Use Journeys to create your multichannel onboarding campaigns. If you need help, shoot us an email. Our CS team will get back to you.
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- Helping you foster stronger loyalty with customers always,
Team Capillary
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