Subscription-based loyalty
Weekly product highlight: Subscription-based Loyalty
Capillary’s Subscription-based loyalty
Driving CLTV with subscription-based incentives
Hi there,
Subscription based loyalty has helped brands dramatically improve their most relevant metrics like brand affinity and customer lifetime value. While on the surface it may seem like a normal loyalty program with a fee, it’s so much more powerful than that in effect. In this mail, we’re going deeper into how brands can start leveraging subscription-based loyalty to their advantage.
Why should brands introduce subscription-based loyalty?
Some of a brand’s most loyal customers often find themselves coming back to the brand in regular intervals. When such customers aren’t identified and acknowledged, it’s a huge miss for the brands – since their purchase revenue isn’t booked until the actual purchase, there is a greater variable in revenue generation.
59% shoppers are more likely to choose a brand they've subscribed to over competitors
62% shoppers are likely to spend more on a brand they've subscribed to
Driving higher customer lifetime value with Subscription Loyalty
Subscription Loyalty can help brands elevate the overall consumer experience, deliver high-value rewards and build rewarding relationships with their most regular customers. by acknowledging and rewarding them through a subscription program.
With Capillary’s Subscription Loyalty, brands can not just track these customers, but understand spending habits and build subscription incentives around pre-existing purchase behaviors. This can dramatically help brands retain their customers and their spends. It’s the best way to keep a mutually engaging relationship with customers.
1. Identify customer behaviors
Is a shopper jumping in for every seasonal sale? Is a salon’s customer returning to them every month for services? Are frequent shoppers having greater exchange requirements than others?
With Capillary’s CDP and Insights brands can identify returning customers and their spending habits for better targeting and benefit planning.
2. Benefit planning and program setup
Beyond booking annual profits early, brands can increase basket sizes by offering enticing incentives. Free returns/exchanges, free parking, extra discounts for shoppers who commit to shopping in every season of the year, bonus points, etc. Moreover, with Capillary, brands can even launch special programs for subscribed members.
Customers would be delighted to save money and brands could book revenue with certainty. A great win-win.
3. Tracking & reporting on subscription loyalty
Once implemented, with Capillary, brands would always be able to track success metrics and report easily to their management to show the proof of their success.
There is a world of revenue that can be generated with certainty well planned subscription loyalty campaigns. The more creative and rewarding subscription programs get, the better their success chances. To know more about how Capillary is doing, reply to this mail and the product team will put together a Fire-side chat to show you how to set Subscription Loyalty Campaigns up for success. Until then
Helping you retain and engage customers,
Product Team,
Capillary
Updated 12 months ago