Campaigns- Seal the deal with the best upselling strategy

Hi there,

In many ways, online shopping mirrors in-store shopping. Customers add the products they want to a cart and proceed through a checkout process to purchase them. In both cases, the checkout is the make-it-or-break-it step. A customer can choose to complete their checkout, change their mind, and throw the whole thing away.

Using cart promotions to increase value-add for your customers
Fret not, as a marketer, there are lots you can do to seal the deal on your customer’s buying decisions through instant cart promotions.

Instant Cart Promotions are auto-applied, rule-based cart promotions for maximum customer delight. Think of them like the last-minute nudges that are directed towards your most pressing business objectives. These last-step promotions have helped multiple brands successfully convert dozens of hesitant customers.

Why marketers love these promotions:

1. Increases cart value

These offers are configured contingent on a minimum order value. This is usually done to encourage customers to increase their cart value.

For e.g:
🛒 Offering a flat 40% off for all order values above XXX.
🛒 Free shipping on order value above XXX.
🛒 Offering a gift if the order value is above XXX.

2. Promote more product ranges

These promotions are a great way to cross-sell, upsell, or test new products. The additional discount on new items nudges customers to increase their cart size as well.

For e.g:
🛒 Buy X items in 1 category, get Y additional items in the same category for free.
🛒 Buy X units of product A, and get Y units of product B for free.

3. Strengthen relationships with loyal customers

These promotions are directly based on existing customer data and can be auto-applied to the cart based on loyalty tiers, status, and maturity. They’re a great way to reward loyal customers and keep them engaged.

For e.g:
🛒 Customers with memberships get a flat X% discount on each order.
🛒 Customers get varying discounts based on their memberships.

Why your customers will love cart promotions:

1. Faster checkouts
A customer checkout experience can leave a long-lasting impression on them about your brand. Faster checkouts build towards the most hassle-free experiences. .

2. No loyalty cards / Physical coupons
Taking away the hassle of carrying physical coupons or loyalty cards adds a whole new dimension of comfort. Pampering your customers with auto-applied discounts based on their profiles or cart content, you’ll make sure they keep falling in love with you.

3. Personalised rewards and discounts
Relationships are built on context. With personalized offers based on your customers’ profiles and loyalty status, you’ll make sure you build on your relationship and bring more than just an offer to the table.

Guaranteeing a delightful customer experience means ensuring delight and ease for them at every step of this journey — from the minute they find you, to when they complete a purchase. A good cart promotion strategy is the icing on the cake for a robust upselling strategy, better conversions, and a higher customer retention rate.

Helping you retain and engage customers,

Product Team,

Capillary