View rcs reports

Message level report

To see the summary report

Open the campaign and navigate to the RCS message for which you want to see the performance report.

Metric	Description
Contacted customers	Total number of customers contacted through the message.
Delivery rate	Percentage of messages delivered - (Total messages delivered / Total messages sent) * 100.
Hit rate	The percentage ratio of the total responders to the total contacted.
Responder sales	The total sales generated by the recipients of the message during the campaign period.
Opens	The total number of unique recipients that opened the message.
Clicks	Out of the total messages delivered, the number of unique recipients that clicked on the link sent in the message.
Incremental sales	Additional sales generated by the target group in comparison with the control group.

Currently, you can generate detailed report on RCS using Databricks Notebook. For this, you would need Org ID, campaign name, and the message name.

You can view two types of report: