Capillary's Emotional Loyalty

Hi there,

Creating new sales promotions or thanking your customers post-sales is awesome! More sales never hurt. But doing only this can make relationships feel transactional, pull customers out of their interest in your brand, and make them want more from the brands they love.

So how do you build an honest connection with your customers without compromising your business goals?

Beyond sales with Capillary’s Emotional Loyalty

Your customers are people. Build loyalty and relationships with your customers much like any 2 people would–through trust, relevance and attachment. Capillary’s emotional loyalty recognizes these motivational drivers and helps you build on your customer relationship with incentives at every step of the way, not just purchases.

Building Trust

Show them you care about them beyond their transactions. Create avenues of engagement that aren’t driven by just sales and reward your customers with incentives to sustain your relationship.

Consider options like:

• Engaging with them outside of purchase with in-app games or in-store activities

• Expressing care by reminding them of more that they can do with you like redeeming points on your rewards catalog

Create relevance

The most off-putting experiences involve message blasts that are completely irrelevant to customers. Instead, with emotional loyalty, drive personalised conversations and create relevant avenues of engagement within and outside of purchases.

These could be interactions like:

• In healthcare, recognizing completion of health-related activities and rewarding customers for it to drive better engagement and loyalty of customers

• In case of hospitality, engaging with customers at every stage they might need help at before purchase, after purchase, check-in, and check-out

• In e-commerce, reminding them when their favourite products are back in stock

Sustain attachment

Show customers you’re committed to building on your relationship with them.Be mindful of their relationship maturity, recognize that and reward them for it.

This could look like:

• Upgrading them to higher tiers based on engagement

• Helping them make the most of their earnings and rewards

• Offering exclusive access and discounts on greater relationship maturity

With sophisticated, flexible, and cutting-edge emotional loyalty features accessible to you, there’s nothing stopping you from delivering the best of customer experiences to your customers. Reach out to us and we’ll begin tailoring the best of your customers’ experience with you.

Helping you build great growth,

Product Team,

Capillary