Auto points conversion to reward
New Customer Activity : Auto points conversion to reward
Overview
The new customer activity, i.e. "Auto Points conversion to reward," enables the functionality of automatic consumptions of a threshold number of points and awarding the customer with a reward configured within the workflow.
Background
In the US market, it is a common practice to convert the points of a customer to a coupon on a certain threshold.
Example: When the user purchases and gets 200 points, the points should be deducted from the user account and they will get a $10 off coupon code and when they reach 400 points, they will get a 2X $10 off coupon code.
But when the user gets 450 points in a transaction, only 400 points should be detected and issue 2X $10 off coupon code, the rest 50 points will not be deducted.
Why auto-convert points to coupons?
- Auto-redemption of points into coupons allows brands to manage their point liability in a way other than expiring points, typically in a much quicker fashion than normal. It is very common in the US as brands want to keep their point liabilities as low as possible.
- Pay with points is considered a premium feature in the US market. Just converting points into rewards and points into a voucher is considered normal.
- Simplicity for brand and customers. Brands don't have to deal with redemption of points, or security like OTP, redemption reversal, etc. Customers don't have to manage points and make a lot of decisions to get the same amount of benefit. Saves a lot of operational hassle. Points redemption is one of the top 5 issues that we get on a monthly basis mostly OTP.
Here is the step-by-step guide.
- On Intouch, navigate to Loyalty+ > Programs. In Programs, select the program you want to reconfigure.
- In the Customer Activity click the event name, and choose the event “ConvertPointsToReward”. To know about different available events, see Understanding Events.
- In the workflow add set/conditions and rule expressions respective to your use case, and click to select a boolean output value true/false.
- If the configured condition output is true, the actions will be performed. To configure the auto conversion of points into reward action click on +Add action to add the “Issue catalog reward” and save.
- Once the “Issue catalog reward” action is saved, a dropdown window will appear to choose the Organization name and the Reward Configured.
- Once the configuration is done, click on save and Continue
- Once the transaction is done by the customer, automatically the threshold points will convert and a reward configured will be issued to the customer.
For creating rewards, please do the below steps:
- Create a Coupon, for reference click here
Let's say a coupon series of 100 off, which generates the series_id = 100203, Once the coupon is generated we can link it with the reward created at the Marvel end. - To create a reward at Reward Catalog (aka Marvel), click here for the guide - MARVEL
- Once the coupon is created, the coupon/offer is linked via series ID with the reward so now we can link the reward with the "auto points conversion to reward activity"
Updated 2 months ago