PII cleanup template

This template enables you to delete Personal Identifiable Information (PII) data of customers in bulk.

Perform the below steps:

  1. In the Connect to Source Block, enter the source server details. See Connect to source.

  2. In the Transform data block, enter the transformation details and map the API fields.

    API FieldTransformationExample
    sourceCustomer registration sourceWechat, web_engage etc
    identifierTypeCustomer identifier typeMobile, e-mail etc
    identifierValueCustomer identifier value for the defined identifier typemobile number, e-mail id etc
    typeType of request. In this case, the value should be CUSTOMER.Customer
    baseTypeSubtype of the request. In this case, the value should be DELETE.Delete
    accountIdAccount id of the sources with multiple accounts. This is required only if there are multiple accounts of the same source.123344
    commentsAdditional comments if anyAny comment
  3. In the Connect to destination block, enter the PII deletion API endpoint details (https://<host>/v2/requests). See Connect to destination.
    For information on PII deletion API endpoint, see PII deletion API documentation.

  4. Set the trigger frequency. See Trigger frequency.

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If the brand has multiple source profiles, for every source profile you need not run this flow multiple times. During the first run itself, the dataflow deletes both profile's PII data.