Overview

Cart Promotion also called as promotion or promo engine is a type of promotion or discount that helps brands create promotions focused on products in the shopping cart of the customer. Unlike traditional Point-of-Sale (PoS) promotions, which are mainly designed to boost sales, these promotions are event-driven, rule-based, and offer instant gratification during product search or checkout. They are applied on a running campaign to engage customers and build relationships, not just drive transactions.

Benefits of Cart Promotion

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Note

By default, Cart Promotion is not enabled for all the orgs. Raise a ticket to the Product Support team to enable.

Key Features:

• Ensures that customers get the most relevant cart discount running at the time.
• Discounts are tailored and based on customer interactions, product preferences and shopping activities.
• Promotions are automatically applied at checkout and customers don't need to search for coupons available.
• Relevant and customized discounts motivate customers to finish their purchase.
• The promotion strategy is optimized to enhance conversion rate and engagement.
• Allows organization to upsell and cross sell by offering targeted discounts.
• Helps to configure strategies based on customer, product, store, location, and customer activities.