Overview
Cart Promotion also called as promotion or promo engine is a type of promotion or discount that helps brands create promotions focused on products in the shopping cart of the customer. Unlike traditional Point-of-Sale (PoS) promotions, which are mainly designed to boost sales, these promotions are event-driven, rule-based, and offer instant gratification during product search or checkout. They are applied on a running campaign to engage customers and build relationships, not just drive transactions.
Benefits of Cart Promotion
| Feature | Brand | Customer |
|---|---|---|
| Personalized Promotions | • Targeted promotions • Discount optimization • Flexible program setup • Diverse benefits | •Personalized experience •Instant gratification • Relevant offers & more visibility |
| Convenient setup & ease of usage | • Manage all from one place • Create & optimize on the • Advanced budgeting control | • No OTP or coupon code • Faster checkout |
| Visibility & Control | • Real-time monitoring • Measure and optimize spends | • Activate/deactivate • Earn or exchange points for reward |
Note
By default, Cart Promotion is not enabled for all the orgs. Raise a ticket to the Product Support team to enable.
Key Features:
- Ensures that customers get the most relevant cart discount running at the time.
- Discounts are tailored and based on customer interactions, product preferences and shopping activities.
- Promotions are automatically applied at checkout and customers don't need to search for coupons available.
- Relevant and customized discounts motivate customers to finish their purchase.
- The promotion strategy is optimized to enhance conversion rate and engagement.
- Allows organization to upsell and cross sell by offering targeted discounts.
- Helps to configure strategies based on customer, product, store, location, and customer activities.
Updated 1 day ago