No matter which loyalty program solution you choose, you’ll be able to visualize your loyalty program’s performance through personalized reports. A better solution may allow you to create custom reports–even visualize results in many different ways. But the onus of putting the data from these reports to good use, rests on you, the loyalty marketer. And that’s a hard job when you’re managing a bunch of loyalty initiatives, or worse if you’ve newly been assigned to lead your company’s loyalty marketing.
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What if your reporting dashboard actually helped you make better loyalty marketing decisions?
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As Jim Sturm, SVP, Capillary, USA, puts it, loyalty marketers need four kinds of insights to make better marketing decisions.
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1. Descriptive
2. Diagnostic
3. Predictive behavior
4. Prescriptive
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And Capillary provides all of them natively through the Insights+ module.
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Descriptive insights: The Who, What, Where through Insights+ Dashboard
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Insights+ records every customer behavior and action at every touchpoint, online and offline, and presents data on a digestible dashboard. This means you never miss a customer interaction with your loyalty program. Plus, you get to use the data to add, remove, or alter brand interactions to create loyalty programs that stick.
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Diagnostic Insights: The Why through Standard Reports
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Standard reports allow you to visualize relationships between customer behaviors and external factors, or how customer behaviors influence each other. Put another way, you not only understand why a customer behavior occurred, but you get to augment your programs to drive preferred behaviors based on this information.
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Predictive Insights: The Crystal Ball of Instances through Aira
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Personalized loyalty experiences are great, but you know what’s even better? Delight and surprise offers. Predictive insights allow you to use the power of AI to predict customer behaviors before they even happen and plant offers, rewards, or promotions to delight your customers.
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Prescriptive Insights: The Personalized Suggestions through Nudges
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Loyalty program strategy is often limited by a marketer’s lived experience. However, companies can move past that with Capillary’s Prescriptive Insights. Here, the platform makes suggestions to augment a loyalty program based on all observed trends, behaviors, and predictions, enabling marketers to plan more effective strategies minus doing the data digging on the backend.
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Insights+ can do a lot more for your company. Need a list of the specific benefits Insights+ brings for your context? Shoot a message to our CS team or reply to this email. Our Customer Success expert will reach out to you.
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