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Getting customers to engage with your brand repeatedly is a never-ending endeavor in a crowded market.
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You’re constantly jostling for attention AND bidding on new tactics, hoping something sticks. It’s a rat race, no doubt. But the winner gets a bigger share of the same target markets, and if they’re lucky, repeated purchases too.
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In this newsletter, we’re letting you in on a little tip.
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Well, two ways to get your customers to buy consistently through Journeys.
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What you need
a. A loyalty program or an app
b. Incentives your customers like
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Method 1: Increase ACV with transactional rewards
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Benefits: Increased engagement, Higher ACV
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Why this works:
1. Each step of the Journey has messaging to drive customer behavior.
2. The messaging alludes to an incentive customers are motivated to attain.
3. The incentive is of tangible value to the customer.
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*One fashion brand we worked with used this exact set up and saw a 13% increase in responses.
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Method 2: Increase ACV with non-transactional rewards
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Benefits: Increased engagement, higher motivation to perform non-transactional actions like leaving a review or referring a friend
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Why this works:
1. Each step of the Journey has messaging to drive customer behavior.
2. The messaging is clear and shows the customer the next step to progress in the Journey.
3. The incentive is of tangible value to the customer.
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And there you have it! Two ways to engage your customers that actually work.
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Until next time,
Team Capillary!
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