List of KPIs and Dimesions

KPIs

The list of KPIs available is given below.

  • Coupon - Includes KPIs such as Coupon Issued, Coupon Redeemed, Badge Earned.
  • Campaign - Includes KPIs such as Contacted Customers, Responding Customers, Message Delivered.
  • Points - Includes KPIs such as Current Points, Points Returned, Expired Cashback.
  • Customer - Includes KPIs such as New Customers, Customer Sales, Repeat Customers Visits.
  • Transaction - Includes KPIs such as Loyalty Transactions, Return Transactions, Active Stores.
  • Capillary AI - Includes KPIs such as Lap Customers, Expected Win Back Sales, Transact Spend Per Visit.
  • Credits - Includes KPIs such as Credited, Debited, Balance.
  • External Fact KPIs - Includes KPIs such as NPS Score.

Each KPI group has multiple subsections. For example, the coupons KPI along with the coupons related KPIs has multiple badges KPIs such as Badge Issued, Badge Earned, Badge Issued customers, and Badge Earned customers. You can select the KPI of interest for creating charts and reports.

Dimensions

The list of dimensions is given below, with each group containing multiple dimensions organized under these header dimensions.

SourceTimeLast Purchased Store
Last Purchased Concept StoreConversion DateLast Transaction Date
UserUser SegmentsStore Hierarchy
Concept HierarchyConversion TimeFirst Transaction Date
First Redemption DateLoyaltyDate
Last Redemption DateLapsation DatePreferred Order Channel
First Purchased TillFirst Purchased Concept StoreDob
Wedding DateFirst Points Redemption DateLast Points Redemption Date
RepeatFirst Awarded DateVoucher Redemption Status
Points Redemption StatusLatest Updated DateLatest Updated Time
Joined DateCoupon Event TypeCoupon Series
Expiry DateIssual DateIssual Time
Issual TypeCampaign GroupCampaign
Issual Zone TillEntry TypeMembership
Line Item OutlierProductBill Outlier
Line Item TypeParent ItemOrder Channel
Special Lineitem TypeNpsCashier Id
Lineitem CashierConversion Request DateConversion Request Time
Bill Conversion DateBill Conversion TimeItem Discount Type
Cashier NameCard UsedGroup Id
Communication TypeCommunication ChannelUnsubscription Status
Link Open DateLink Open TimeCampaign Message
Campaign Delivery StatusJourney BlockCredit Event Type
Credit Channel RateCredit Utilization CampaignCredit Usage
BadgemetaBadges Owner TypeBadges Issue Active

Each dimension group has multiple subsections. For example, the Expiry Date has multiple selectable levels such as Day of Month, Week of Year and Day of Week. You can select the dimension of interest for creating charts and reports.