KPIs

A broad grouping of KPIs is given below.

Coupon - Includes KPIs such as Coupon Issued, Coupon Redeemed, Badge Earned.
Campaign - Includes KPIs such as Contacted Customers, Responding Customers, Message Delivered.
Points - Includes KPIs such as Current Points, Points Returned, Expired Cashback.
Customer - Includes KPIs such as New Customers, Customer Sales, Repeat Customers Visits.
Transaction - Includes KPIs such as Loyalty Transactions, Return Transactions, Active Stores.
Capillary AI - Includes KPIs such as Lap Customers, Expected Win Back Sales, Transact Spend Per Visit.
Credits - Includes KPIs such as Credited, Debited, Balance.
External Fact KPIs - Includes KPIs such as NPS Score.

Each KPI group has multiple subsections. For example, the coupons KPI along with the coupons related KPIs has multiple badges KPIs such as Badge Issued, Badge Earned, Badge Issued customers, and Badge Earned customers. You can select the KPI of interest for creating charts and reports.

Dimensions

The list of dimensions is given below, with each group containing multiple dimensions organized under these header dimensions. For detailed description of the dimentsion tables, refer to the Dimension Tables documentation.


Source	Time	Last Purchased Store
Last Purchased Concept Store	Conversion Date	Last Transaction Date
User	User Segments	Store Hierarchy
Concept Hierarchy	Conversion Time	First Transaction Date
First Redemption Date	Loyalty	Date
Last Redemption Date	Lapsation Date	Preferred Order Channel
First Purchased Till	First Purchased Concept Store	Dob
Wedding Date	First Points Redemption Date	Last Points Redemption Date
Repeat	First Awarded Date	Voucher Redemption Status
Points Redemption Status	Latest Updated Date	Latest Updated Time
Joined Date	Coupon Event Type	Coupon Series
Expiry Date	Issual Date	Issual Time
Issual Type	Campaign Group	Campaign
Issual Zone Till	Entry Type	Membership
Line Item Outlier	Product	Bill Outlier
Line Item Type	Parent Item	Order Channel
Special Lineitem Type	Nps	Cashier Id
Lineitem Cashier	Conversion Request Date	Conversion Request Time
Bill Conversion Date	Bill Conversion Time	Item Discount Type
Cashier Name	Card Used	Group Id
Communication Type	Communication Channel	Unsubscription Status
Link Open Date	Link Open Time	Campaign Message
Campaign Delivery Status	Journey Block	Credit Event Type
Credit Channel Rate	Credit Utilization Campaign	Credit Usage
Badgemeta	Badges Owner Type	Badges Issue Active

Each dimension group has multiple subsections. For example, the Expiry Date has multiple selectable levels such as Day of Month, Week of Year and Day of Week. You can select the dimension of interest for creating charts and reports.