A hard pill to swallow: Customers may claim to be loyal to your brand. But they may never buy from you.
One survey suggests only about 22% of a brand’s loyal customers may be buying from them without considering other brands.
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- Showing up with a better offer when your loyal customers are in the market to buy a product. (Involves voodoo if you ask us.)
- Gently nudging your customers to buy from you through prolonged contextual communication.
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Today, we’ll share 2 ways to do the latter.
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- Loyalty program
- Incentives your customers prefer
- Capillary Journeys
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Method 1: Increase ACV with transactional rewards
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Benefits: Increased engagement, Higher ACV, higher app visits
Things to consider: Liability in offering discounts
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- Messaging to drive customer behavior
- Incentives with tangible value to customers
- Greater offer visibility due to showing up on all active customer channels
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One fashion brand we worked with used this setup and saw a 13% increase in responses.
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Method 2: Increase ACV with non-transactional rewards
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Benefits: Increased engagement, higher motivation to perform non-transactional actions like leaving a review or referring a friend, lower liability
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- Messaging to drive customer behavior
- Smart, non-transactional motivators through relevant unified targets
- Lower liability due to usage of non-transactional incentives
- Contextual messaging to increase chances of taking action
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And there you have it! Two ways to engage your customers that actually work.
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- Until next time,
Team Capillary
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