A hard pill to swallow: Customers may claim to be loyal to your brand. But they may never buy from you.
One survey suggests only about 22% of a brand’s loyal customers may be buying from them without considering other brands.
So, what works?
Showing up with a better offer when your loyal customers are in the market to buy a product. (Involves voodoo if you ask us.)
Gently nudging your customers to buy from you through prolonged contextual communication.
Today, we’ll share 2 ways to do the latter.
What you’ll need:
Loyalty program
Incentives your customers prefer
Capillary Journeys
Method 1: Increase ACV with transactional rewards
Benefits: Increased engagement, Higher ACV, higher app visits Things to consider: Liability in offering discounts
Why this works:
Messaging to drive customer behavior
Incentives with tangible value to customers
Greater offer visibility due to showing up on all active customer channels
One fashion brand we worked with used this setup and saw a 13% increase in responses.
Method 2: Increase ACV with non-transactional rewards
Benefits: Increased engagement, higher motivation to perform non-transactional actions like leaving a review or referring a friend, lower liability
Why this works:
Messaging to drive customer behavior
Smart, non-transactional motivators through relevant unified targets
Lower liability due to usage of non-transactional incentives
Contextual messaging to increase chances of taking action
