To understand the usage of links sent out through SMS campaigns, tracking of links in SMS is essential. Link tracking lets orgs capture metrics that state how many users have clicked on a link sent in SMS and the total number of clicks on a link.

Link tracking is not enabled by default. You need to create a ticket assigning it to the Capillary support team.

Due to the DLT compliance restrictions in India, you need to add the link through a variable tag only so that the whitelisted template does not get affected.

Once enabled, you can insert the link in SMS using the respective variable tag {#var#}.

This is applicable for

One-time SMS campaign
Recurring SMS campaign
Coupon expiry reminders and messages resend

Guidelines to add links in template

You can also add links in the template message. In India, as there is DLT compliance, users need to ensure the following guidelines while adding a link in SMS:

The users need to add the link in the \{#var#} tag only so that the whitelisted template does not get affected. This is due to DLT compliance restrictions and hence adding links outside the \{#var#} tag will result in template mismatch leading to delivery failure.
If there are any recurring messages that have links in SMS, the link has to be added in the \{#var#} tag.
If there are templates set for coupon expiry reminders or resend messages and has links, these links must be added in the \{#var#} tag otherwise, the campaign will fail once the feature gets enabled.

To know how the link works internally, see the following:

The system replaces the mentioned link with an internal tiny URL.
The link added by you will be transformed, that is the appearance of the link that has to be tracked would change. For example, if the link is www.google.com, it would be changed to s.cplry.com/7383936D89.
The changing of the link would also affect the characters of the SMS script. The replaced link would be 20-22 characters in length and hence the SMS character count can be changed by 15 characters (either add or remove). This could also affect the credits used for a particular SMS script.

For example, if the replaced link is 20-22 characters in length, the SMS character count can be changed by 15 characters (either add or remove).

Track SMS links on Insights+

Once the SMS is sent, you can track the link metrics using Insights+ as explained in the following.

Log on to InTouch navigate to Menu > Insights+.
Navigate to the report that you want to track.
For your chart, you will be able to track the following metrics of SMS links.

Unique Click Count - Get the number of unique clicks on the link.
Total Click Count - Get the number of total clicks on the link.

Add a communication channel, if required, as a dimension to get data for each communication channel.