Overview

The Capillary–Adobe integration provides a ready-to-use connection between Capillary’s Loyalty Platform and Adobe Experience Platform (AEP), including Adobe Real-Time CDP.

The integration enables you to:

• Stream loyalty and customer data from Capillary to Adobe Experience Platform for advanced segmentation, analytics, and journey orchestration.
• Sync audience segments and journey triggers from Adobe back to Capillary to run targeted loyalty campaigns and deliver personalised experiences across the customer journey.

Note: At present, only data flow from Capillary to Adobe is supported.

Use cases

• Build personalized cross-channel campaigns using Capillary loyalty data in Adobe.

• Import Adobe segments into Capillary to launch loyalty offers for refined customer groups.

• Enhance journey orchestration by combining loyalty and transactional data with Adobe Analytics.

• Optimize engagement with insights into loyalty program effectiveness and customer lifecycle behavior.

Features

• Ready-to-use integration: Requires only one-time setup

• Near real-time data exchange: Supports bidirectional sync between Capillary Loyalty and Adobe AEP, RTCDP, and Journey Optimizer

• Historical data migration: One-time export from Capillary via Insights+ to Adobe AEP

• Event-driven synchronization: Loyalty events (e.g., customer updates, transactions, tier changes) trigger flows to Adobe

• Comprehensive data handling: Supports the transfer of profile data and event data

• Flexible schema mapping: Uses XDM-compatible schemas (standard structure of the data to be ingested by Adobe)

• Secure API integration: Data pushed to Adobe via authenticated Streaming Ingestion APIs (client ID/secret + token)

• Robust monitoring and logging: Real-time dashboards for errors (auth, API limits, network failures)

• High reliability and scalability: Supports 100K+ transactions/day with built-in resilience

Integration Components

Capillary

• Neo - Processes streamed events, performing payload enrichment (loyalty metadata) and transformation before sending to Adobe.
• Connect+: Handles the initial setup process, data mapping, and enables the data ingestion to Adobe

Adobe

• Source Connectors (Batch, Streaming): Ingests bulk data and streamed events from Capillary. This includes a CDP component for storing loyalty data.
  • Adobe Experience Platform (AEP) for Personalized Communications: Utilizes Campaign, Audience, Journey, and Analytics functionalities to deliver personalized communications (Email, SMS, Push).
  • Destination Catalog (Capillary Audience Destination): Facilitates audience synchronization, sending segments generated in Adobe back to Capillary for targeted loyalty actions.

Data flow

From Capillary to Adobe

• What flows: Profiles, loyalty balances, rewards, transaction history.

• How: Event-driven triggers from Capillary → Neo Flow transformation → Adobe Streaming APIs.

• Additional: One-time historical migration of existing data via Insights+.

From Adobe to Capillary

• What flows: Segments and customer attributes.

• How: Exported via SFTP/S3, ingested by Capillary.

• Usage: Enables refined targeting and loyalty promotions.

Note: This feature is not supported now and will be available in future updates