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Overview

The Capillary–Adobe integration provides a ready-to-use connection between Capillary’s Loyalty Platform and Adobe Experience Platform (AEP), including Adobe Real-Time CDP. This integration enables brands to synchronize customer profiles and event data, allowing for the creation of personalized marketing campaigns across various channels, including email, SMS, push notifications, and in-app messages.

This integration enables near real-time, bidirectional data exchange:

  • Loyalty and customer data from Capillary flows into Adobe for advanced segmentation, journey orchestration, and analytics.

  • Audience segments from Adobe flow back into Capillary to power targeted loyalty campaigns.

Note: At present, only data flow from Capillary to Adobe is supported.

Use cases

  • Build personalized cross-channel campaigns using loyalty data from Capillary inside Adobe.

  • Import Adobe segments into Capillary to launch loyalty offers for refined customer groups.

  • Enhance journey orchestration by combining loyalty and transactional data with Adobe Analytics.

  • Optimize engagement with insights into loyalty program effectiveness and customer lifecycle behavior.

Features

  • Ready-to-use integration: Requires only one-time setup

  • Near real-time data exchange: Supports bidirectional sync between Capillary Loyalty and Adobe AEP, RTCDP, and Journey Optimizer

  • Historical data migration: One-time export from Capillary via Insights+ to Adobe AEP

  • Event-driven synchronization: Loyalty events (e.g., customer updates, transactions, tier changes) trigger flows to Adobe

  • Comprehensive data handling: Supports the transfer of profile data and event data

  • Flexible schema mapping: Uses XDM-compatible schemas (standard structure of the data to be ingested by Adobe)

  • Secure API integration: Data pushed to Adobe via authenticated Streaming Ingestion APIs (client ID/secret + token)

  • Robust monitoring and logging: Real-time dashboards for errors (auth, API limits, network failures)

  • High reliability and scalability: Supports 100K+ transactions/day with built-in resilience

Integration Components

Capillary

  • Neo - Processes streamed events, performing payload enrichment (loyalty metadata) and transformation before sending to Adobe.
  • Connect+: Handles the initial setup process, data mapping, and enables the data ingestion to Adobe

Adobe

  • Source Connectors (Batch, Streaming): Ingests bulk data and streamed events from Capillary. This includes a CDP component for storing loyalty data.
    • Adobe Experience Platform (AEP) for Personalized Communications: Utilizes Campaign, Audience, Journey, and Analytics functionalities to deliver personalized communications (Email, SMS, Push).
    • Destination Catalog (Capillary Audience Destination): Facilitates audience synchronization, sending segments generated in Adobe back to Capillary for targeted loyalty actions.

Data flow

From Capillary to Adobe

  • What flows: Profiles, loyalty balances, rewards, transaction history.

  • How: Event-driven triggers from Capillary → Neo Flow transformation → Adobe Streaming APIs.

  • Additional: One-time historical migration of existing data via Insights+.

From Adobe to Capillary

  • What flows: Segments and customer attributes.

  • How: Exported via SFTP/S3, ingested by Capillary.

  • Usage: Enables refined targeting and loyalty promotions.

Note: This feature is not supported now and will be available in future updates


Supported event types

The integration supports both profile changes and transaction events. Whenever a profile is updated or a customer performs an action, the relevant event is sent to Adobe.

Supported events include:

  • pointsIssued

  • pointsRedeemed

  • pointsExpired

  • pointsExpiryReminder

  • pointsExpiryChange

  • tierUpgraded

  • tierDowngraded

  • tierRenewed

  • tierDowngradeReminder

  • customerAdded

  • customerUpdated

  • transactionAdded

  • transactionUpdated

  • promotionEarned

Updated 3 days ago