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Did you hear it in the news articles already?
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Experts are expecting a recession to strike within the first two quarters of next year. Don’t believe us? Here’s our source.
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This means you'll be facing the devil that is lower customer spending and lower brand loyalty, again.
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If you run loyalty programs, chances are, you’re considering doubling down on promotions to increase customer spending. While effective in increasing buying behavior temporarily, promotions cannot retain customers, especially during volatile market conditions. There are two reasons why.
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1. Your customers will most likely choose the cheaper product
2. You will bombard your stressed customers with too many notifications
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We believe it’s much wiser to improve customer engagement during these times. What’s more, you can get started with it right from the Capillary platform. Here are three things you can do from Capillary to bump up customer engagement in tough times.
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1. Target customers with appropriate messaging
Your customers are stressed beyond measure owing to economic uncertainty. Don’t bombard them with irrelevant messages and add to the chaos.
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Instead, use Capillary Engage+ to segment your customers in ‘n’ number of ways and then send personalized comms to each of them with the help of 50+ custom fields. Additionally, meet your customers when they are most active with time personalization to improve engagement further.
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2. Choose the right channels
Dire economic conditions call for keeping a check on marketing investment. And the best way to do it is to optimize your per-channel spend.
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Capillary allows you to choose channels for engagement based on your customer’s past activity. This means you get to reach customers where they are and improve the ROI of your campaigns.
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3. Recommend relevant products
While your customers may not lap up every promotion coming their way, they will still want to buy products in hard times. At Capillary, we help you identify your customer’s preferred products and help you personalize your offers based on them. That means higher basket value and higher conversions!
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Tide over volatile market conditions through timely customer engagement with Engage+ and witness higher customer retention and greater conversions.
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P.S. If you want to know more about our product, contact a Capillary expert today.
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Helping you retain your loyal customers,
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