Broadcast Campaign
Broadcast campaigns are campaigns that are implemented to target a bulk audience. These campaigns' functioning depends on customers' historical data and behaviors. So we can actually launch the campaign by specifying the audience which we want to target for the specific campaign.
Create campaign
Engage+ new UI consists of a single campaign creation flow with different content strategies. You can create a campaign either for the org or an org unit. There are three different user roles for org unit access.
- Access to parent org and its org units.
- Access to multiple org units but not org.
- Access only to a specific org unit.
Campaigns created on Engage+ can be used to reach out to customers through Omnichannel mediums like Line, Viber, SMS, Email etc.
- To create a campaign for an org unit or org, ensure that you have the necessary permissions.
Set campaign name, duration, and strategy
- Log on to InTouch of your cluster and navigate to Engage+ from the menu.
- Click New campaign.
- To create a campaign for an org unit, click +Change, and select your preferred org unit. By default, the the campaign is associated to the org.
You can see the selected org unit throughout the campaign creation process.
- Enter a Campaign name and select a Campaign duration using the calendar boxes.
- Start date: The date from which the campaign and all other associated coupons/offers will be valid.
- End date: The date after which the campaign and all other associated coupons/offers will not be valid.
- Click +Add marketing objective to tag a marketing objective to the campaign. This helps classify the campaign to achieve better automation and reporting.
| Marketing objective | Description |
|---|---|
| Boost Sales | To increase overall sales. Campaigns like - EOSS, Deep discounts are an example of this |
| Acquire customers | Acquire new customers for your brand. Eg. Any acquisition campaign, referral, etc |
| Promote specific products | Promote a specific product, brand, or category eg. new shoes collection, winter launch, etc |
| Collect feedback from customers | Collect feedback from customers to analyze their experience |
| Improve retention | Send offers, and coupons to retain existing customers like ATV, ABV booster, and RFM campaigns |
| Winback lapsed customers | Send promotional offers to lapsed customers |
| Capture customer information | For data collection like - Date of birth, gender, interest, anniversary, etc |
| Send greetings to customers | Festival greetings such as Festivals, Birthdays, Anniversary |
| Increase store visits | Promote a specific store, city, or zone to increase the footfall |
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To modify the campaign level test-control ratio and add a Google Analytics account, click Show of Advanced settings. See Advanced Settings to know how to configure it.
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Click Save campaign.
Create message
- Click New Message to set up other things such as audience, content, delivery settings, and schedule the campaign.
- Enter Message name, select the Type of messages, and Optimization strategy and click Next to continue. For more details, see Create a message
- Click Add audience group to add recipients for the campaign. You can create an audience list in the following ways - Create Segments using Filters , Create audience group by uploading csv , and using Audience combined list .
- Add Campaign content for different channels like SMS, Email, Facebook, WeChat, and more. You can also use existing templates. For more details, see Creative Management.
- To issue points or coupons through the campaign, click +Add incentives, and select your preferred offer or points strategy. To create a new offer see Create Offer and to create a new points strategy, see Points strategy .
- Schedule the campaign on your preferred date. You can also set to run the campaign repeatedly at equal intervals. For more information, see Schedule Message .
- After setting up all the required parameters, in Delivery settings, click Send for approval. An email is sent to the admins of the org with the subject
Alert! Campaign approval needed.
- See the following section to know how to approve a campaign.
*Once the admin approves the campaign, the campaign will go live as per the schedule. You will also receive a notification over email stating the Campaign message is approved.
Approve message
Only authentic users of the org can validate and approve campaigns that are created.
To approve the campaign:
- Click on the campaign that you want to approve.
- Verify the campaign details. Click Edit to modify the campaign details if required and Click Approve to approve all the campaign messages. For a detailed help guide, see Approve a message
- If you want to make any changes to the campaign, click Edit to modify the campaign and send it for approval again.
- You can add more messages to a campaign using New message button.
- You can also Reject a campaign that you wish to ignore.
Check message delivery status
It might take around 12 - 24 hours to update the Message Delivery Status on the Campaign Listings page. The tooltip shows the approximate time it would take to show the delivery status.
To check the status, do the following.
- On Capillary InTouch, navigate to Engage+
- Select a campaign.
- Navigate to the Delivery Rate.
Updated 12 days ago