How do you know customers want badges as a part of their brand experience?`
Answer 1: If they post about it on a public platform. Really.
Proof:
Been running consistently for the last 4 years, why only some of the badges get updated? Only getting awards for running 3,5 and 7 times a week, but not the rest of them. Running with the NRC app on my Apple Watch.
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Answer 2: If big brands are using it to sustain the loyalty of their customers.
Proof: YouTube launched Premium tenure badges for its users in 2023. According to its parent company Google, users can “earn these badges with a longer tenure.”
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Answer 3: If other brands notice a noticeable change in customer/user behavior to receive a badge.
Proof: Duolingo’s VP of Growth, Gina Gotthilf revealed “Session starts — how often people begin a lesson — increased by 4.1% and session ends — the number of lessons users are completing — have increased by 4.5%,” after deploying V1 of badges on the platform.
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That’s a significant change in customer behavior; behaviors YOU could drive if you just used a badge as a reward in your campaign, at ZERO extra cost.
Capillary now helps you create and reward your customers with badges across Milestones and Journeys modules.
