LINE is a popular instant messaging platform used by millions worldwide. It was launched in Japan in 2011 and has since become the most popular messaging platform in Japan, Thailand, and Taiwan. The application is available on multiple platforms (Android, iOS, Windows, and macOS) and includes features such as real-time messaging, photo video, and audio sharing, and address book synchronization.

LINE Official Accounts allow businesses and brands to connect with customers through LINE for marketing, sales, and support purposes. Integrating LINE with Capillary enables advanced features such as custom audience segmentation with Engage+ filters, custom templates, user details lookup and viewing subscription status.

The integration enables seamless communication through the LINE channel, allowing businesses to effectively reach their customers.

Terms and Abbreviations

Terms	Meaning
Audience Synchronization (ETL Sync)	Customer registration data from LINE is stored in Capillary's database, transformed in Databricks, and used to create daily-refreshed audience lists in Engage, with about a one-day delay for updates.
LINE Provider	On the LINE Developers site, an individual developer, company, or organization that provides service and acquires information of users to that end is referred to as a provider.
LINE Channel	Channel enables service providers to use the features provided by the LINE Platform.
Gateway Weight	The ratio in which messages are delivered on LINE.