Audience Reachability
Reachability refers to whether a user can be contacted via a specific communication channel. It helps determine if a particular user can receive messages or notifications sent through that channel.
You can view the reachability status in the audience view detail page.
Reachability Categories
Category | Reachability Status | Description |
---|---|---|
VALID | ✅ | The user is reachable and valid. |
SUBSCRIBED | 🟢 | The user is reachable and has subscribed. |
UNABLE_TO_VERIFY | ❓ | Unable to verify the user’s reachability. |
SOFT_BOUNCED | 🔄 | There were soft bounces. More may lead to HARD_BOUNCED. |
CONTACT_UNAVAILABLE | 🚫 | The user’s registered contact is not available. |
UNSUBSCRIBED | 🔕 | The user has unsubscribed from communications. |
INVALID | ❌ | The user’s registered contact is invalid. |
HARD_BOUNCED | 🛑 | Previous communications have HARD_BOUNCED. |
When is Reachability Calculated?
- Immediate and Specific Date Messages: Reachability is computed before campaign creation.
- Recurring Campaigns: Reachability for the filter list is calculated at the pre-execution stage.
Reachability computation
The audience reachability is computed based on the whitelisting (valid mobile or email IDs) and their subscription status. For WhatsApp, the customers who have unsubscribed to a particular brand on WhatsApp are excluded. If a user's subscription status is not available, they are considered available.
Updated about 2 months ago