Marketing objective
The marketing objective is an option to define the purpose of your campaign.
| Marketing objective | Description |
|---|---|
| Boost Sales | To increase the overall sales. Campaigns like - EOSS, Deep discounts are an example of this |
| Acquire customers | Acquire new customers for your brand. Eg. Any acquisition campaign, referral, etc |
| Promote specific products | Promote a specific product, brand, or category eg. new shoes collection, winter launch, etc |
| Collect feedback from customers | Collect feedback from customers to analyze their experience |
| Improve retention | Send offers, and coupons to retain existing customers like ATV, ABV booster, RFM campaigns |
| Winback lapsed customers | Send promotional offers to lapsed customers |
| Capture customer information | For data collection like - Date of birth, gender, interest, anniversary, etc |
| Send greetings to customers | Festival greetings such as Festivals, Birthdays, Anniversary |
| Increase store visits | Promote a specific store, city, or zone to increase the footfall |
Note: If you are selecting "Promote specific products" or "Increase store visits" as a marketing objective, then refer to the following steps.
- Promote specific products: To promote a specific product, refer to the following.
- Click Promote specific products.
- Select a category and/or item code, and then click on the menu expand icon '>'.
- Select one or more products, which you want to promote through your campaign, and then click Done.
- Review the selected product and/or item code, and then click Confirm.
- Increase store visits: To increase the store visits, refer to the following.
- Click Increase store visits.
- Select one or more options from the list, and then click on the menu expand icon '>'. Ex: Select store, and/or zn_sub_zone.
- Select the store, and/or zone, which you want to promote through your campaign, and then click Done.
- Review the selected store and/or zones, and then click Confirm
Updated about 1 year ago