Key Social Media KPI Definitions

Learning Objectives

After reading the article, you would be able to:

Understand various KPI Definitions

Key Social Media KPI Definitions

Match Count

Count of customers who are available on Facebook with the same mobile or email, as present in our target list. (Approximated to the nearest 10)

• Reach: Unique users reached through the campaign.
• Impressions: Total number of exposures to your advertisement. One person can receive multiple exposures over time.
• Clicks (All): Total number of clicks received on the links, buttons, etc.
• Amount spent: Amount charged by Facebook for running the ad campaign
• ROAS: Return on Ad Spend. Number of times the ad spend amount was recovered through Responder Sales.

Derived KPIs

• Frequency: Average number of times an Ad was served to a reached customer. (Impressions / Reach)
• Cost per Click (CPC): Amount Spend / Clicks
• Cost per mille (CPM): Cost per thousand impressions: Amount Spend / Impressions / 1000