Advanced settings

Advanced settings allow you to modify the campaign level test and control ratio and add a Google Analytics account.

Test and control ratio

Test and Control is the audience group ratio between who receives the campaign communication and who does not. The test and Control ratio determines the effectiveness of a campaign by comparing the sales generated through the test audience and the control audience.

• Test audience: This audience group receives campaign communication.
• Control audience: This audience group does not receive the campaign communication.

Type of Test & Control:

• Organization level: Test and control audience remains the same for all the campaigns. Recommended for a long duration, to track the performance of all the campaigns.
• Campaign level: Different campaigns will have different test & control audiences. Recommended for short (campaign) duration, to track the performance of a particular campaign.

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Note

We recommended you use either campaign level test & control or org level test & control. If you use both methods, the result data will not be effective.

Configure Test & control ratio

Organization level Test & control ratio

To change the Test and control ratio at the Organization level, follow these steps:

1. On the InTouch portal, go to Home > Engage+ > Open old campaign manager.
2. Click on the settings icon from the right hand corner and select Test and control.
3. Move the indicator dot on the sliding bar to change the ratio.
4. Tick the checkbox to confirm: I understand that changing the ratio will reassign test-control status to all customers.
5. Click Submit.

The Org level test & control settings is configured successfully.

Campaign level Test and Control ratio

To change the Test and control ratio at the campaign level, follow these steps:

1. Open an existing campaign or create a new campaign.
2. Click on the Advanced Settings option.
3. Select the Override test/ control ratio checkbox.
4. Move the indicator dot on the sliding bar to change the ratio.
5. Click Done

Google Analytics

Google Analytics provides you with a detailed report of your campaign performance and all the different source data for it. You can link your Google Analytics account to our product to get the insight information about your campaign and source data.

Adding your Google Analytics account to a campaign

To add your Google Analytics account to a campaign, follow these steps.

1. Open an existing campaign or create a new campaign.
2. Click Show on the Advanced Settings option.
3. Select the Track using Google Analytics checkbox.
4. In the GA Name, enter your Google Analytics campaign name.
5. In the GA Source, enter your Google Analytics source name. Ex: Capillary Tech
6. Click Done.